Senior Executive

Nielsen

Brand Representative

General Motors Vietnam

- Oversee, develop marketing strategy and execute integrated marketing plan for one of two key segments of GMV with budget communication budget of 700,000 USD in 2018
- Achieve "Exceed Expectation" in GMV employee assessment 2018 (top 10%)
- Supervise and manage marketing campaign result in terms of brand health index and campaign KPIs * - Co-operate with agency to create both ATL and BTL activities: creative artwork, communication plan and events
- Lead pickup truck customer test drive series nationwide from Jul to Sept 2018, achieve exceed expectation results with 128% KPI in quantity of customer and with 98% customers evaluate Good & Excellent quality for the event
- Lead National Dealer Meeting Gala Dinner organized for C-level participants from Dealers and GMV

Brand Representative

General Motors Vietnam

- Successfully led and executed marketing plan of 4 car lines and retail campaigns with budget of 45,000 USD and 200,000 USD in 2016 and 2017 consecutively
- Assisted project leader in pickup truck Marketing campaign with achievement of triple its sales volume and increased its market share (from 5th to 2nd rank in Vietnam market)
- Supervised and facilitated 2 researches on brand health tracking and 1 on segmentation which involved both qualitative and quantitative methodologies
- Assisted and facilitated assigned activation events such as Vietnam Auto Exhibition and Test-drive events

Marketing Intern

General Motors Vietnam

- Assisted Project leaders to launch new product and other Marketing activities
- Managed my own smaller scales Marketing projects

Copywriter

8 Media

• Designed and executed appropriate Marketing and Branding strategies for Client
• Published content for press releases, copies for Clients
• Developed content for brochures, Website and Facebook Fanpage of Client

Participant of Marketing and PR Team

TOI XE DICH PROJECT

• Worked as media planner for 5 consecutive Windy Days such as Windy Day 6 “The story of Dragon Bridge” about Thang Long Bridge and Windy Day 7 about Ca tru (Vietnam traditional music) with nearly 100 participants and reported by 3 broadcasters and many newspapers.
• Enriched my understandings and passion in research Vietnamese traditional culture.

Head of FFRadio Department

FTU-FORUM RADIO

• Be a leader of group of 20 members in 1 year
• Composed and edited script for 8 Radio Vols with nearly 14.000 plays
• Planned and coordinated the strategic activities of department and annual event of the Club
• Coached new members for specialized skills and soft skills