Phạm Thanh Thảo

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Dự kiến trở lại vào: 31/12/2021

Senior Executive tại Nielsen

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Lĩnh vực Mentoring

Định hướng nghề nghiệp: MarketingBusiness Analyst

Giới thiệu bản thân

Worked as a brand representative at General Motors Vietnam, I gained myself a strategic approach to Marketing and Brand Management from understanding overview to hand-on execution, a strong potential leadership skill through experience leading several projects, problem solving skills with result-oriented mindset and analytical skill.

Kinh nghiệm làm việc

  • Senior Executive


    03/2019 - Hiện tại
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    Brand Representative

    General Motors Vietnam

    - Oversee, develop marketing strategy and execute integrated marketing plan for one of two key segments of GMV with budget communication budget of 700,000 USD in 2018
    - Achieve "Exceed Expectation" in GMV employee assessment 2018 (top 10%)
    - Supervise and manage marketing campaign result in terms of brand health index and campaign KPIs * - Co-operate with agency to create both ATL and BTL activities: creative artwork, communication plan and events
    - Lead pickup truck customer test drive series nationwide from Jul to Sept 2018, achieve exceed expectation results with 128% KPI in quantity of customer and with 98% customers evaluate Good & Excellent quality for the event
    - Lead National Dealer Meeting Gala Dinner organized for C-level participants from Dealers and GMV

    01/2018 - Hiện tại
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    Brand Representative

    General Motors Vietnam

    - Successfully led and executed marketing plan of 4 car lines and retail campaigns with budget of 45,000 USD and 200,000 USD in 2016 and 2017 consecutively
    - Assisted project leader in pickup truck Marketing campaign with achievement of triple its sales volume and increased its market share (from 5th to 2nd rank in Vietnam market)
    - Supervised and facilitated 2 researches on brand health tracking and 1 on segmentation which involved both qualitative and quantitative methodologies
    - Assisted and facilitated assigned activation events such as Vietnam Auto Exhibition and Test-drive events

    06/2016 - 12/2017
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    Marketing Intern

    General Motors Vietnam

    - Assisted Project leaders to launch new product and other Marketing activities
    - Managed my own smaller scales Marketing projects

    01/2016 - 04/2016
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    8 Media

    • Designed and executed appropriate Marketing and Branding strategies for Client
    • Published content for press releases, copies for Clients
    • Developed content for brochures, Website and Facebook Fanpage of Client

    01/2015 - 11/2015
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    Participant of Marketing and PR Team


    • Worked as media planner for 5 consecutive Windy Days such as Windy Day 6 “The story of Dragon Bridge” about Thang Long Bridge and Windy Day 7 about Ca tru (Vietnam traditional music) with nearly 100 participants and reported by 3 broadcasters and many newspapers.
    • Enriched my understandings and passion in research Vietnamese traditional culture.

    12/2012 - 12/2012
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    Head of FFRadio Department


    • Be a leader of group of 20 members in 1 year
    • Composed and edited script for 8 Radio Vols with nearly 14.000 plays
    • Planned and coordinated the strategic activities of department and annual event of the Club
    • Coached new members for specialized skills and soft skills

    06/2012 - 06/2012

Quá trình học tập

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    Foreign Trade University


    01/2012 - 01/2016
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    Ha Noi - Amsterdam High School for Gifted Student

    Mathematics Class

    01/2008 - 01/2011

Hoạt động ngoại khóa

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    Monsoon Music Festival 2014

    Interpreter for Foreigner Artists

    01/2014 - 01/2014

Tên giải thưởng

  • Top 5 Kawai Business Competition

  • Top 20 "Bản lĩnh Marketer"

  • Top 20 Unilever Future Leader’s League 2014 honor date


Kỹ năng & chứng chỉ


Customer Service


Credential ID 7.5 Overall