Marketing Manager

VMG GROUP (HCMC)

Main Responsibility:
• Build process & members for Marketing team
• Plan all Marketing activities (Trade, Digital, Social MKT) & take responsibility of
online sales from all platforms (Website, Facebook, Zalo, Shopee, Lazada, Tiki)
Achievements (processing):
- New ecommerce website
- Plan all promotion schemes for offline stores & online platforms
- Marketing Strategy for 2023 (1 company + 33 stores + 6 online platforms)

Marketing Manager

WANYI COSMETICS VIETNAM (HCMC)

Main Responsibility:
• Build process & members for Marketing team
• Build templates for Reports & Online Sales for HQ in Korea
• Plan all Marketing activities (Trade, Digital, Social MKT) & take responsibility of
online sales from all platforms (Website, Facebook, Shopee)
Achievements:
- Build team, setup platforms for sales, propose all MKT plans for all brands
distributed by company (Espoir, Beausta, Innisfree, InnerB).

Digital Marketing Manager

KINGSMEN VIETNAM CO. LTD (HCMC)

Main Responsibility:
• Find clients and provide multiple services across teams
• Planning digital activities and consult clients about direction, channels, budget
• Do proposals, quotation and get the projects
• Track - report - complete projects
Achievements:
- Build a new team, new service & do projects for clients, get recognition from
Management after 1 year.

Digital Leader & Group Brand Marketing Manager

HOANG PHUC INTERNATIONAL JSC (HCMC)

- Digital Marketing Leader - of 07 fashion brands
(Dr.Martens, Kappa, Clarks, Superga, Ecko, Replay, Staple - with total 64 stores in Vietnam)
- Marketing online & offline for 2 brands Ecko Unltd và Replay (revenue development, in-store posm, media,...)
Main Responsibility:
• Planning Digital campaigns for company's brands & implement tasks along the plan
• Analysis new channels, new solutions – to boost revenue up - both for Ecommerce and Sales departments
• Update the index of customers, effectiveness of digital channels daily, weekly, monthly - suggest the next step detailed plan for the joint or separated campaigns of brands
• Implement marketing activities for Ecko Unltd and Replay (Planning, budget propose, events, media, lookbook, content, POSM, report,...)
Achievements:
- Continuously implement Digital campaigns twice a month - for 7 brands
- Revenue of the whole system increased 30% (Online) and 15% (Offline stores)
over the same period last year from the 2nd working month
- Amount of Online bills increase 44%;
- Ecommerce conversion rate increase 0.45%
- Google Ads ROAs in 2017: 3.71x -> in 2018: 13.91x
- Facebook Ads ROAs in 2017: 3.14x -> in 2018: 10.72x

Marketing Manager

KEIKO TRADING - MANUFACTURE AND SERVICE COMPANY (HANOI)

Main responsibility:
- Responsible for the marketing of 13 people to conduct Online, Offline activities,
planning and implementation of planned items.
- Researching options for linking partners, combining sales with events and programs with parties - to boost sales for the business unit.
- Analyze from store sales indicators - provide specific action strategies to stimulate demand, boost sales, maintain customer loyalty
- Negotiation of new space, renting fee reduction in large commercial centers
(Vincom Pham Ngoc Thach, Vincom Hai Phong, ...)
Achievement:
- Handling the backlog of marketing of the company after many years of operation (CC, advertising, work process, design, ...)
- Preparing & implementing items for the launch of the new Cragman brand (Design publications, media, promotions, launch events, media, ...)
- Continuously carry out weekly affiliate activities, implementing the two-phase trade promotion program
- Successfully negotiated the reduction of rent at 03 commercial centers (30-50% reduction of renting fee within 6 months - 1 year)
- Turnover increased 30% over the same period last year from the third month in revenue

Marketing Executive

VINMART SUPERMARKET JSC

Main Responsibility:
- Leading a team of 4 to work on marketing campaign
- Contributing and developing marketing plans and strategies for new store opening
- In charge of marketing campaign include maintaining and updating customer
databases for the Northern and Middle include promotion program, conducting
market research, for example using customer questionnaires to develop new customers
- Arranging the effective distribution of marketing materials
- Supporting the marketing manager and other colleagues
Achievements:
- Taking part in marketing campaign to open 5 new stores in: Dong Khoi, Can
Tho, Da Nang, Hai Phong, Nguyen Chi Thanh with the promotion programs.
- Continuously deploying customer service activities, developing customers in supermarkets.

Public relation officer & Marketing online executive

VTC ONLINE JSC (HANOI)

Main Responsibility:
- Organize event, managing participants in North area for MissTeen 2012
- Planning and execute for the online marketing campaign to for the satellite
project like Euro, Olympic, MissTeen, goNews, Kakao Talk, Bong Ngo,...
- Managing Facebook Fanpage for MissTeen 2012 and Bong Ngo
- Content marketing for the web bongngo.vn, news.go.vn
Achievements:
- Organize MissTeen 2012, along with Euro from the audition round to Top 100, Top 20 and Final round.
- Responsible for developing users for go.vn
- Online marketing for news.go.vn and BongNgo.vn (Raise the Facebook fanpage of news.go.vn to 30.000 followers and 60.000 followers BongNgo.vn within 6 months)

FREELANCER

CONSULTING & DEPLOYING ONLINE MARKETING (HN & HCMC)

As a Freelancer, I provide consultancy and implementation services for MKT Online (primarily Facebook and Google channels) to companies, including:
• Medicine
• Fashion
• Car
• Motorbike
• Real-estate
• Dentistry
•Handmade leather
Some of our customers:
• Medicine: VinaMask, Canxi VipTeen, Ich Nhi
• Real estate: Ecoplace, An Binh City
• Water purifier: Karofi, Kangaroo
• Interior: Gia Khanh Interior