Traffic & Acquisition Manager

Try and Review

Try & Review offers brands from the beauty, food, health & baby industries to organize large-scale product testing campaigns.

Try & Review (www.tryandreview.com) is a web solution helping beauty & FMCG brands create authentic product reviews from everyday influencers to drive product desirability and sales. We are based in Singapore and scaling quickly in SEA. We currently cover Singapore, Vietnam, Hong Kong, Malaysia, Philippines, Thailand, and Malaysia.

My responsibilities:
• Managed user acquisition campaigns on paid channels, including Meta, Google Ads, Display Ads, Tik Tok, and programmatic ads, for big FMCG brands (Unilever, P&G) in 10 markets (SEA markets including Vietnam).
• Optimized traffic & acquisition activities to improve ROI and minimized the cost (CPL, CPA).
• Allocated budgets, and analyzed and recommended modifications to ad spending.
• Tested new channels, and followed-up trends to monitor competition performance marketing activities.
• Built marketing automation efforts from start to finish, including copywriting, segmentation, personalization, and AB testing, using the email platform Iterable

Senior Performance Media Executive

Reworld Media

Reworld Media is an international digital group leader in its activities thanks to a network of eleven proprietary media brands powerful within their B2C segments (Marie France, Be, Le Journal de la Maison, Maison & Travaux, Gourmand, Auto Moto, Télé Magazine...) and an international media network with over 180,000 partner sites.
The group is unique in its ability to offer international advertisers a global offer combining "Media Branding"​ (access to all formats: digital, print, event ...) and "Media Performance"​ (performance campaigns).

My responsibilities:

Engage the activities of the Acquisition agency through the different scopes: SEA, Social Ads, Display, RTB, and Retargeting (150 k€ budget)
• Developed and executed digital media strategies for clients, based on campaign objectives.
• Managed acquisition campaigns on paid channels, including Meta, Google Ads, Display Ads, Tik Tok, and programmatic ads, in France.
• Managed bids and budgets to meet KPIs, ensuring successful campaigns.
• Troubleshoot technical issues with creatives and campaign setup.

Results:

>> Managed 10 client brands in different industries, including real estate, psychology, and learning.
>> Increased website traffic by 25% for the new campaign launch of TherHappy.
>> Led a team of 1 Media Planner Executive intern, providing 4h of 1-on-1 coaching per week.