Quách Thụy Hải My

Beauty Industry tại Content Creator

Hồ sơ
Đánh giá

Giới thiệu bản thân

As a young person interested in innovation, social development trends, and economic changes, I am always seeking opportunities to learn and develop my skills in my profession, particularly in Marketing (Digital & Planning).

Kinh nghiệm làm việc

Beauty Industry

Content Creator

- Collaborated with leading beauty brands to create engaging and visually appealing content.
- Contributed to the revenue of 27,000 products within one month for a sponsored brand.
- Generated between 50 and 3000 reactions on average per Facebook post.

08/2022 - Hiện tại
Social Media Intern

OPLA CRM - Sales Solutions for B2B Businesses

- Researched the communications content of CRM businesses like Salesforce, Oracle, and others competitors to gather customer insights & examine various aspects of their marketing and communication strategies.
- Played a role in contributing to the signing of contracts with 2 large-sized companies.
Evidence: https://bom.so/P4uE4F

10/2022 - 12/2022

Quá trình học tập

UEH

Marketing

Third-year student at Marketing (GPA: 3.74/4.00)

Project:
1. IMC Project: Score: 8.5/10 (Link Project: https://bom.so/IHRNZH)
Led a 10-member team to conduct research and create a proposal to solve the problem faced by Tommy Hilfiger, a global premium fashion brand.

2. Brand Management Project: Score: 8.0/10 (Link Project: https://bom.so/3efIr6)
Joined a team to build Keller's Brand Equity Model for an Origami Bottle Water and proposed a marketing plan within 6 months to launch this product into the Vietnam market.

3. Innovation Management: Score 8.5/10 (Link Project: https://bom.so/2ofRN2)
Led a 5-member team to understand the problems of customers and produce a WebApp that helps UEH students work more efficiently as a team.

08/2021 - 03/2025

Hoạt động ngoại khóa

Dynamic UEH Club - A Student Entrepreneurship Organization

Vice head of Marketing Department

- Developed and implemented the brand strategy across all platform (digital multimedia & events).
- Led a team in creating diverse media content, spanning articles to videos, across multiple platforms for the club.
=> Result: Facebook Fan Page (Increased followers from 30,000 to 34,000 in 8 months), TikTok (Achieved 400 followers and produced 30 videos with the views from 3,000 to 40,000 in 6 months), Instagram, LinkedIn, and the club's website.)

- Worked with key stakeholders to execute operational events (UEH Youth Union, sponsored brands, ambassadors).
- Managed communication strategies, led the event & communication team, and coordinated our organization's events.
=> Result: 100 students joined the club through our Member Recruitment Program 2022, 250 actively participated in Talkshow, garnered the participation of 1000 students in a city-wide startup competition.

- Organized and hosted 3 training sessions on communications and planning for members of the Marketing department.
=> Result: achieved an average score of 4.8 out of 5 in the reviews.

Evidence: https://bom.so/Fxhqwu

08/2022 - 08/2023

Tên giải thưởng

KQM Applied research 2023 - A-level Awards

Led a 5-member-team to conduct a research with topic "Antecedents and Consequences of the Self-Expression need of Generation Z: Explain the impact on Purchase Intention through eWOM on Facebook."

10/2023
TOP 30 MARKETING CATCHER CONTEST SEASON V

Led a 3-member-team to execute a Marketing plan to increase Brand Awareness & Brand Preference for customers 18-25 years old for the program Nhu Chua He Co Cuoc Chia Ly (the primary audience of the show consists of individuals who are over 35 years old).

04/2023