Estee Lauder Tuyển Dụng Nhân Viên Consumer Marketing Full-time

JOB DESCRIPTION

Marketing planning, Calendar and Campaign implementation

• Monitor beauty communication and social digital landscape
• Assist Consumer Marketing Manager to formulate and execute brand marketing calendar, omni-channel marketing programs.
• Lead campaign planning, strong & holistic execution through partnering with Corporate MKT (Social Media, Content), Sales & Education and Commercial Channel team (OL, B&M, SMC...) to align and achieve business goals.
• Leverage new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels).
• Follow up with stakeholders in the execution of Unity omni-channel including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion.

Social Digital Marketing and Communication Execution

• Partner with Corporate MKT to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment:
• Partner with Corporate MKT Team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.
• Execute social/digital local creative briefs
• Manage external agencies on campaigns and social media content implementation.
• Identify and propose new initiatives to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs.

PR/KOL/Community Management

Identify and propose local KOLs, relevant PR/Community that fits Brand’s need.

• Assist Consumer Marketing Manager to develop KOL/PR Plan, and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights.
• Work with KOL on content and social asset briefing
• Maintain & establish relationship with KOLs for regular support and campaign focus, project collaboration.
• Implements paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns.

Marketing Operation Management

• Maintain close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
• Partner with local Online team to execute E-commerce mega campaigns
• Prepare consolidated report and recommend improvements or changes.
• Align with Product and Retail MKT for Visual Merchandise implementation, commercial planning to support campaign objectives
• Align with Corporate MKT Team to develop targeted consumer offers using CRM database
• Monitor the consistent implementation of all kind of communication in timely manner.
• Consolidate report and analysis on all marketing plans and activities.

Budget Monitoring and Following up

• Follow up with procurement, Brand assistant and agency on budget usage plan
• Other tasks: as assigned by Consumer MKT Manager

QUALIFICATIONS/SKILLS:

• University Degree, preferably major in Marketing and Communication with at least 1 years relevant experience.
• Sales and/or retail marketing a plus.
• Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations.
• Beauty marketing experience within makeup/skincare metier with basic understanding of Social Digital, Ecommerce era.
• Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment.
• Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must
• Ability to develop creative, effective, measurable marketing initiatives
• Good knowledge in Microsoft Office software applications.

Apply to nhpham@vn.estee.com with title [Estee Lauder-0222] Vị trí ứng tuyển - Họ và tên