Performance Marketing Specialist

Responsibilities

• Specialized in Lead Generation, Outbound Marketing, Email Automation, Advertising & Growth Business
• Execute email and other nurture campaigns, including campaign setup, orchestration, email template setup, scheduling, testing, and measuring campaigns to drive short-term and long-term results in collaboration with Sales & Delivery Departments.
• Strategize and implement marketing automation strategies.
• Create new ideas that meet business goals, solve engagement challenges and keep abreast of IT industry best practices.
• Support the Sales team in executing strategic, long-term outbound email plans that integrate with company marketing initiatives.
• Use qualitative and quantitative analysis to make intelligent, informed recommendations, decisions, and forecasts regarding outbound programs.
• Manage the day-to-day planning and set up of marketing campaigns.
• Manage the troubleshooting of issues that surfaced during the campaign set; develop a thorough understanding of TECHVIFY's campaign tools.

Skills and Qualifications

• 1-2 years prior experience setting up and driving campaign execution, preferably for many campaigns simultaneously in a fast-paced, highly dynamic environment.
• Prior experience with using a CMS tools.
• Any experience with salesforce or internal org CRM tools would be a plus. The candidate must have the willingness to learn new tools.
• A good grasp of MS Excel and comfort with fundamental data analysis are mandatory requirements.
• Fluency in reading and writing English

*Note: Salary up to 20 mils