Tập Đoàn Đa Quốc Gia Beiersdorf Tuyển Dụng Trợ Lý Quản Lý Thương Hiệu

JOB PURPOSE

• Strongly support Brand Manager independently, effectively and passionately in leading the assigned category / product lines to achieve the best results based on set objectives by Line Manager as minimum requirement that contributes to the overall achievement of the Marketing Team.
• This role plays a critical part to take full ownership of the assigned category / product lines by leading the brand development strategy & plan including budget responsibility, revenue growth management strategy, research and insights generation, future category opportunities and integrated marketing communication activation.
• In addition, the job holder also plays an important role to build team capabilities, operating effectively, driving positive one team spirit, and establish a collaborative culture based on the Beiersdorf’s Core Values across the Marketing Team and within the organization.

PRINCIPAL ACCOUNTABILITY – MINIMUM REQUIREMENT

Marketing Strategy

• Business Plan = assist Line Manager in developing overall marketing strategy, annual business plan and competitive growth strategies for assigned product lines
• Conceptual Thinking = proactively propose and assist to develop winning innovation and communication concepts based on consumers insights to grow assigned product lines

Consumer Understanding

• Insights = deeply & continuously listen and understand our consumer and customer and generate valuable insights for concept work: always differentiate between the fact and the insight
• Market Research = analyze Nielsen Retail Audit data and execute quantitative/ qualitative market researches
• Competition Watch = support Line Manager to regularly update on competitor activities

Brand Image & Standard

• Ensure on-brand communication = support Line Manager to brief advertising agency, evaluate creative artwork, manage consistent quality
• Ensure on-brand execution = control brand standards in the areas of product, packaging, price, promotion, and other communication touchpoints

Media Strategy & Communication Plan

• Media Efficiency = track media plan and control target achievements post-campaign regularly and share with Line Manager
• Think Digital = share Digital trends and generate key learnings for function

Efficient Working

• S&CM / Sales = work closely to ensure excellent execution of promo plan, distribution and merchandising objectives
• Supply Chain = work closely to deliver sales volume targets and fastest way to market
• Finance = work closely manage activities within approved budget and identify opportunities to improve margins
• Agencies = analyze to get most competitive deal

Team Management & Core Values

• People Motivation = Inspire and motivate Marketing team members to deliver business objectives
• Learn & Grow = Show courage and actively give and seek for continuous feedback from Line Manager and colleagues.
• Core Values = ME / Intern according to business priorities - lead by example by living our values
• One Team = Establish a culture of one Marketing team and voice and avoid working in category-silos

Others

• Take full responsibility for Launch & Relaunch projects
• Transparency = Update Line Manager on the status projects and of the principle accountabilities based on internal and external information: market research for brand image, usage, market shares
• Extra Mile = Take other assignments from Line Manager as requested

SPECIAL REQUIREMENT

Education: University degree in Marketing/Economics
Working Experiences

• Min. 2 years working experience in Brand Management or equivalent field in Marketing, preferably in FMCG
• Leadership Talent and strong performer at ME level for min. 2 years
• Previous agency experiences are welcomed

Competencies

• Good experience & relevant knowledge in personal & skin care
• Proficient in English & Vietnamese in speaking & writing

Skills

• Strong leadership within assigned area
• Strong entrepreneurial, passionate and ownership mindset
• Strong analytical thinking, problem-solving skills, sense of urgency
• Ability to work independently, raise issues proactively
• Result-focused and discipline follow-up to the end
• Strong presentation, negotiation skills being persuasive & effective
• Strong sense for excellence in execution, paying attention to detail

HOW TO APPLY

• Please send your CV to careforcareers.vn@beiersdorf.com
• Subject mail: [Beiersdorf - 062021] Assistant Brand Manager - Fullname 

DEADLINE: 28/07/2021