Channels & Categories Development Manager

Unilever

Category: Skin Cleansing ( Lifebuoy, Dove, Lux, Hazeline)
Channels: Traditional Trade & Pro
1.Lead the development and implementation of trade category plan for assigned channel:
- Develop customer & shopper insights for assigned channels. Translate insights into business-building opportunities within specific customers/channels;
- Build account/channel-specific trade plans to align with total trade category plan to deliver category/brand objectives. Identify trade spend opportunities and allocate funds for each sector while analyzing risks;
- Match brand objectives with customer/market needs. Work with field sales team to ensure excellence BTL deployment.
- Ensure sales team to execute the most efficient JBP and trade spends;
2.Work out monthly rolling forecast for assigned channel:
- Prepare promotion sell-out volume with attention to market intelligence information& input for brand and build incremental sales volume to meet business ambition;
- Market reaction to fully capture opportunities & derisk from market movement;
3.Co-work with marketing team in launch/ re-launch and consumer promotion & leading BTL activities;
4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions;
5. Join hands annual and 5-years plan for total trade category for assigned channels.
6. Talent catalyst via coaching, mentoring and build up development roadmap for young talents & team members.

Shopper Marketing Manager

Unilever

Channels: Hyper Market & Omni platforms
1. Develop customer & shopper insight for assigned channel. Translate into business opportunities with disruptive ideas to win customer/channels plan;
2. Leading in developing, deployment & institutionalization for new shopper digital solutions;
3. Leverage the Unilever’s brands assets and collaborate brands to drive excitement at assigned channels that leads to incremental growth. Collaborate with cross-functional channel teams to accomplish specific channel jobs to be done;
4. Rooted in consumer, shopper, and channel insights, shopper marketing programs designed to create plans that capture full shopper journey and maximizes shopper experience through touchpoints;
5. Manage working process and develop capabilities of agencies with respective programs;
6. Be a channels expert and building channel/shopper marketing capability for cross functions;
7. Talent catalyst via coaching, mentoring and build up development roadmap for young talents & team members.

Senior Assistant Brand Manager

Marico SEA

Brand Building: X-men For Boss
Bran Development: X-men GO
Channel Champion: E-com
1. Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities;
2. Lead innovation/ activation projects deployment and the integrated activity schedule to ensure consistency with Brand Position;
3. Monitor and evaluate brand performance to recommend, and execute appropriate ways to increase brand equity;
4. Identify solutions and make recommendations to improve effectiveness based on performance monitor;
5. Work closely with agencies (Advertising, Market Research, PR, etc.) to execute flawless brand experiences across touchpoints;
6. Monitor budget spend and provide timely communication to relevant stakeholders on overspend/ cash availability;
7. Partner with different functions (Customer Development, Supply Chain & Finance) for ongoing projects, competitors, budget phasing, media plan tracking.

Management Trainee

Unilever

Unilever Future Leaders Program (UFLP) is Unilever's largest recruitment program in Vietnam with a roadmap and commitment to become a manager in 3 years.
The program is open to potential new or graduating students who aspire to become future leaders with positive contributions to the community and society, through a variety of exciting and challenging experiences: Experience the real life of people in the countryside, job rotation between departments in the department and international work rotation.

Functions exposed:
1. Sale Field GT: Sales Supervisor
- Incharge of distribution performance by build monthly plan, ensure daily execution, and retailer/distributor engagement to achievement monthly target;
- Performance tracking & evaluation for promotion & sale proposal;
- Building sale capabilities for salesmen;
- Increased & stabilize store coverages.
2. MT field sales: Stores Supervisor BigC
- Ensure flawless BTL deployment in-store to win advantages from competitors;
- Stock & sales monthly management to achieve monthly target;
- Winning visibility and ensure a high level of shopper engagement across the shopping journey;
- Build up relationships between retailers & Unilever;
3. Key Account management: SaiGon Coop - Food and Refreshment categories (Knorr, Lipton, Wall's)
- Manage customer relationship & business performance of assigned accounts to ensure all objectives and target achievement;
- Develop overall business development strategies and plan from input and understanding that align with appropriate channel business plan for total assigned accounts;
- Take the lead in coordinating with internal business support & related functions in order to ensure smooth and efficient operations to support the business growth plan;
- Accomplish all required reports/ feedback to Line Manager on a regular basis in order to update and/ or elevate issues to higher management;
- Enagage with salesteam to deliver aggressive sales growth targets .