Chu Kim Dieu Huong


Co-founder tại Chippi & Co


Chương trình mentoring của Chu Kim Dieu Huong

Giới thiệu bản thân

Dieu Huong is passionate about creating value in businesses with the potential to fasten growth possibilities. She brings to the team more ways to grow, a focus on getting more customers, sharpens the team's technical knowledge in Digital Marketing and Ecommerce Growth know-how.

She comes from a background in marketing, product, and international business management. She has worked in industries Retail, Real Estate, Hospitality, Edu Tech, and Technology.

Huong loves to spend time for friends, update more product trends from young groups, create new physical products for people especially women and the age, discover human history, psychology, and art. She can play piano and sometimes go trekking with friends to challenge herself.

To satisfy her hobby, she created @Chippi & Co, a brand of bringing modern products for Baby with strict safety requirements, high-quality materials, and a twist of art in every single product. Now the products of Chippi & Co are available in Amazon US and 5 cities in Vietnam by signing the partnership with Vinmec.

Kinh nghiệm làm việc

  • Co-founder

    Chippi & Co

    - Manage R&D Department for Retail Products
    - Negotiate with suppliers and manufacturers to launch new products
    - Buiding operational process for Merchandising, Supply Chain, and Logistic to match with business growth demand.
    - PnL Management
    - Manage Marketing & Business Development in Viet Nam & US markets by OKR, KPI & Commission Scheme
    - Build more partnership relations with Communication agents, Suppliers, and Key Manufacturers
    - R&D Livestream Sale Channel to help growing business indicator

    05/2022 - Hiện tại
  • Chief Marketing Manager

    Chippi & Co

    - Recruit employees to build up a Marketing core team with 7 young members.
    - Train and Motivate team members to become specialists in Digital Marketing
    - Manage Marketing Campaign to grow sales in US and Vietnam markets; using Facebook and Google Shopping Advertising, website and E-commerce platform SEO, Influencers & Community Groups
    - Email Marketing Automation for the customer list
    - Creative Director for visual content used for marketing

    02/2021 - 04/2022
  • Project Manager

    Chippi & Co

    - Product & Industry research
    - Online Sale channel development: Build up Amazon, Etsy, Lazada, Shopee and Tiki, Fanpage Facebook & Website in both US & Vietnam Market

    06/2020 - 02/2021
  • Digital Marketing Specialist


    - Manage Creative Content and SEO on the website of Vinpearl
    - Content Planning for social media and public groups for Communication Campaigns
    - KOLs & PR booking for Sale Campaigns of Vinpearl
    - Manage daily posts in social media of Vinpearl
    - Manage email marketing campaign for customers of Vinpearl CRM System

    06/2019 - 06/2020
  • Digital Marketing - Project Manager

    Topica Edtech Group

    - PnL Planning for Digital team increasing online revenue of educational courses
    - Strategy Planning for Growth Team to run digital advertisements
    - Manage advertisements and digital contents
    - Training technical operation when running advertisements for team members

    05/2016 - 05/2019
  • Account Manager

    FPT Information System Corp.

    FIS Enterprise (July 2015- June 2016)
    Signed the contract valued VND 4.2 billions, which contributed 50% revenue of Sale Department 4.

    07/2015 - 05/2016
  • Business Developer

    TechElite Inc

    TechElite Inc., is formed by excellent individuals who experienced working at world's famous companies such as Stanford, M.I.T, L.S.E, Google, Microsoft. Since 2014, TechElite has been working on its new project: www.bigtime.vn, an event management platform invested by Vietnam Silicon Valley under direction of Ministry of Science and Technology.
    Business Developer (Jan 2015- July 2015)
    Signed contracts with Monsoon Festival, Pantomime Show of Hoang Tung, Swing Lounge…
    Business Relations: Executed Business Plan to reach KPI of Sale Department: Connected with strategic partner for new revenue source
    Customer Services: supported for users using the app at the ticket control area.

    01/2015 - 07/2015

Quá trình học tập

  • Foreign Trade University (FTU)

    Bachelor of Business Administration (B.B.A) , Business/Commerce, General

Hoạt động ngoại khóa

  • Foreign Trade University Youth Union

    Deputy head of Organization Department

    - Work with team leaders in other department to plan for Projects annually: Recuiting Program, Seminars and workshop, Summer Volunteer: Mùa Hè Xanh, Volunteer Summary Program, FTU Connection, FTU Golden Bell, Hit the spot.
    - Creating ideas for Events
    - Running Event with more than 200 members.
    - Manage the events and assess members.

    10/2011 - 09/2013

    Project Manager - Global Citizen Project

Tên giải thưởng

  • The Best Contributor

    Associated with Foreign Trade University Youth Union
    Deputy Head of Organization Department
    Successfully organizing for 7 events in a year which made a good background for other generation of Foreign Trade University Youth Union

  • Scholarship for highest academic achievement

    Issued by Faculty of Business English
    Associated with Foreign Trade University

Kỹ năng & chứng chỉ

English Proficiency


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