CHAIRMAN’S EXECUTIVE ASSISTANT CUM BUSINESS DEVELOPMENT DIRECTOR

Le Group of Companies

Responsibilities:
Supported Chairman in business development and other activities. Maintained relationship with top management of Le Group’s clients and partners.
Developed new clients & in charge of partnership management. Participated in certain projects when needed.

DEPUTY GENERAL DIRECTOR – SALES & MARKETING

Dabaco Food Jsc., Bac Ninh Province

Responsibilities:
In charge of sales - marketing.
Led team of 100 sales managers, supervisors and salesmen, responsible for sales target, plan & execution.
Led marketing team, in charge of new product development, marketing and communication activities.

DEPUTY BRANCH DIRECTOR – RETAIL & MARKETING (NORTHERN BRANCH)

Phu Nhuan Jewelry Jsc. (PNJ), 6A Tran Nhan Tong, Hai Ba Trung, Hanoi, Vietnam

Responsible for Sales and Operation of over 30 Jewellery stores of four PNJ brands (PNJ Gold, PNJ Silver, CAO,Jemma) from Hanoi to Ha Tinh Province. Led the Retail department and over 250 sales staff in Hanoi, Northern provinces.
Responsible for marketing activities of Northern branch.

CEO

Etude House Vietnam Cosmetics, 316 Ba Trieu, Hai Ba Trung, Hanoi, Vietnam

Sole distributor of Etude Corporation – Korea in Vietnam,
Established the retail chain of over 20 exclusive Etude House stores in Vietnam as an international franchise standard.

DEPUTY MARKETING MANAGER

Techcombank, Head Office, 72 Ba Trieu st., Hoan Kiem Dist, Hanoi, Vietnam

Responsible for all marketing activities of Private/Priority Banking. Member of Private/Priority Banking project, take part in establishment , strategy forming of the project.

MARKETING MANAGER CUM HR & ADMIN MANAGER

Woori CBV Securities Jsc., 14 Tran Binh Trong, Hanoi, Vietnam

Established and managed Marketing ,HR department.
Built the marketing strategy for the company, Brand Identity. Managed the launching of the company and CBV-Index (Corporate, Businesses of Vietnam Index).

BRAND MANAGER – TIGER, ANCHOR

Heineken Vietnam, Thuong Tin, Ha Noi

Built Brand plan , strategy.
Planed and implementation of promotion campaigns and sponsorship events.
Led a successful re-launch campaign for Anchor brand, which involved media ,communications, promotion ,distribution campaign to recovered Sales volume and distribution for the brand. Led the New Product Development team, which includes people from different departments in the company, to develop a new product for the company.

MERCHANDISING & PROMOTION MANAGER

Heineken Vietnam, Thuong Tin, Ha Noi

Established new POS management system ,procedures, effective stock management (stock level, forecast, order, budget control), maximizes cost-savings, effective cash flow, etc.
Established new outlet segmentation ,merchandising/branding guidelines Manage the team ,motivate them to achieve their best capacities at work.

ASSISTANT BRAND MANAGER - DOVE & LUX BRAND

Unilever Vietnam, 2002 – 2004, Central Plaza, 17 Le Duan, Dist.1, HCMC

Led innovation projects communication campaign Plan and implementation of events ,promotion campaign.
Learned experience through on-job coaching, implementation of events , promotions.
Participated in planning ,implementation of communication campaigns ,innovation projects.