Strategy Planning

Zalopay

• Revenue framework strategy for Offline Merchant Acquisition, detected merchant segment to penetrate & segment to monetize and built up Merchant Pricing Transaction Fee

• Supported SME lead to on SME acquisition strategy, took lead of SME Self-Onboarding Process Revamp

• Performed research on new business initiatives, turning to new business unit: Disbursement, Payment Gateway, Remittance…

Data Analytics Manager

AIA Vietnam

• Program Manager of Sales Commission Program ‘20 & ‘21 for VPBank, KienLong & Vietcapital which improved 30% staff retention & increased 20% of top performers base who contributed 60% production

• Consulted Planning Process with ACB, VPB, Citibank, HSBC, Vietcapital, KienLong and AIA Finance Business Partners: supported CPDO & Sales directors on Monthly Business Planning for each region, Key Success Business metrics & initiatives (product sales package, sales incentive, customer segment & promotion, etc.) to achieve sales target

• Analytics projects: Monthly Performance Analysis with Sales Directors & Region Head, Incentive Quarterly Review, Selling Agents Productivity Analysis management

• Analytics Training for Sales team: Carried out 6 sessions (North-Central-South) to train Analytic Skills & Insights reading from Dashboard for Business Development Team of VPB, Vietcapital & KienLong, supported them on their daily performance review

• Bancass representative in Data Tribe – 1st Phase from project Technology – Digital – Analytics from AIA Group: deep dived to re-organize AIA database to fit with Cloud-service, transformed all excel report into PowerBI dashboard

Data Analyst Teamlead - Management Trainee

Prudential

• Planning & budget management: using SAS, supported Chief Agency Officer to plan monthly sales target for 3 sales territories, down to 23 regions and the sale initiatives package to push towards target

• Campaigns & Projects: initiated sales incentive campaigns to motivate agents, offices achieve sales target - initiated successfully “Beat Your Best Sales Achievement last 12 months” campaign & “Million $ Round Table” - Dubai Trip, together pushed Dec-17’s sales growth 20% vs. Dec-16’s

• Budget Management: assessed sales and incentive campaigns’ performances, budget planning for special peak sales months (eg. Approved by CFO +5% incentive budget for Dec-17’s campaign)