Account Executive

Thread & Needle

- Communicate with clients on daily requirements and executions
- Project management: Plan, organize and supervise specific projects including detailed plan, timeline, budget for clients, in terms of content & digital marketing.
- Strategic planning and making proposal to solve client's problem

Key projects:
- Panasonic (IMC Campaign with more than 12 activities: Video production, OOH, PR, Social booking, SEM, GDN, Facebook always on content, Ads on 5 different channel,..) with 3 campaigns: celling fan, lighting, Vfan
- MSB Social video production
- DOJI TVC production
- Strategic planning for: EZVIZ, Panasonic, Nagakawa.
Achievements:
- Win 3 project for more than 1,900,000,000 VND after almost 3 months joining company

Account Executive

Enter Agency

Account Executive
- In charge of managing 8 Facebook campaigns, 2 production projects for 6 key clients including output of proposal, digital plan, content plan, execute plan, execution, budget and timeline.
Digital execution: Work towards achieving client goals and sharing strategic insight to scale effectively up through varied Digital Marketing channels: Facebook, Instagram,...
- Manage & coordinate with more than 12 clients, 5 production houses, 2 printing house and 5 internal related departments.
- Ensure the media coverage for client’s brand to support branding and marketing campaigns, KOL management, video and photo production,.. based on detailed ongoing analysis of IMC campaigns and data of industry trends, competitive landscape and business information.
- Take overall leadership of 4 projects, independent decision making abilities.
Tracking & Report: Keep track all execute budgets and control timeline, analysis and report of client’s performances (digital channels: Facebook, Instagram,... and reports for impact on sales and brand score providing insights for further marketing opportunities).
Key projects:
- The most popular Golf competition - FLC VN Masters 2019 - FLC & VPGA (Production - Account Manager of the project).
- Yutang - Golden Gate Group (F&B, Account Manager of the project, Producer).
- Vinfast - Vingroup (Production, Account Executive).
- Vincom - Vingroup (Content writer).
- Mykingdom (Toys, Account Manager of the project).
- Leo Vital - BB Group (FMCG, Account Manager of the project, Producer).
- Vinci (F&B, Account Executive, Associate Production Manager).
Achievements:
- Deliver 150% sale target, contribute more than 1,1 billion VND for revenue, amount of return client is 66,67%
- Lead a CRM campaign-“7 days with kid” for Mykingdom with 4.000.000 reach, 50.000 engagements, 456 hashtags joining mini contest to raise money for poor children.