Partnerships Manager, Card Schemes Engagement

VNPAY

In charge of coordinating projects between Card Schemes (VISA, Mastercard, JCB, UnionPay) & VNLIFE's affiliates

Credit Card, Product Development

VPBank

- Acted as Product Owner for 2 Shopee -VPBank cobrand credit cards, successfully delivered end-to-end product establishment, along with 1 pre-approval policy for Shopee customers under aggressive 4-month timeline.
- Developed the online issuing process for International Debit Cards across digital platforms.
- Liaised with multiple partners (Shopee, California Gym & Fitness, Vietnam Airlines, Mobifone) and internal departments to perform the operation & enhancement of credit card portfolio
- Built various data models for different card schemes (cashback, loyalty, travel, merchant-based rewards); calculated P&L and financial projections for new products and acquisition programs.
- Collaborated across departments to compile all product-related documents for new product launching & existing portfolio enhancement, including: Business Requirement Document, proposal, financial projections, product/process descriptions, sales training deck, partnership contract, etc

Product & MSA (Merchant Sales & Acquiring) Trainee - Visa Discovery Program

Visa

• Chosen to join Visa as the first-generation trainee in Vietnam, assisting the operation of country office in two departments: Product and Merchant Sales.

Participant of ULEAD 2018 (Unilever Leadership Training Program)

Unilever

Unilever Leadership Training Programme (ULEAD) is a career training program for undergraduates from Unilever Vietnam

Function: Marketing

Marketing Intern

Ford Motor Company

Ford Vietnam is a joint venture between Ford Motor Company (75%) and Song Cong Diesel Company (25%). The company currently ranks 3rd in the Vietnam automobile market

• Assisted in producing documents for 2 internal and external communication events: Ford Professional Sales Consultant Club 2018 and Ford Safety Driving Day.
• Translated content on product description and assisted in preparing website brief of newly-launch SUV to be shown to agency.
• Communicated with 25 dealers to collect information and compile quarterly report on dealers’ demand of marketing collaterals.

Product Development Intern (Vingroup)

VinID

Launched in 2016, VinID is the loyalty program of Vingroup with the issuance of VinID card for all customers who are using products and services of the member companies of the Group.

1. Approached and negotiated successfully with 62 tenants in Vincom Centers to discount for VinID card holders, exceeding 300 stores nationwide in 3 months.
2. Researched and identified competitive advantages of other customer loyalty programs in different industries such as Bank, Clothing, Food & Beverage and Retail to make recommendation for product development strategies.
3.Analyzed and evaluated the potentials of partnership with 4 top-tier banks in Vietnam to develop co-branded payment card: MBBank, VietinBank, BIDV, Techcombank.
Launched in 2016, VinID is the loyalty program of Vingroup with the issuance of VinID card for all customers who are using products and services of the member companies of the Group. 1. Approached and negotiated successfully with 62 tenants in Vincom Centers to discount for VinID card holders, exceeding 300 stores nationwide in 3 months. 2. Researched and identified competitive advantages of other customer loyalty programs in different industries such as Bank, Clothing, Food & Beverage and Retail to make recommendation for product development strategies. 3.Analyzed and evaluated the potentials of partnership with 4 top-tier banks in Vietnam to develop co-branded payment card: MBBank, VietinBank, BIDV, Techcombank.

Marketing Collaborator

Teacups - Coffee & Tea house

• Conducted market research on customer behaviour towards selecting coffee shop through surveys and in-depth interviews with 150+ respondents to help build marketing strategy.
• Created content marketing plan and promoted Facebook fanpage to reach 2000 followers.
• Planned and coordinated 3 promotional activities to attract 600 people on Grand Opening, Christmas and Valentine Day.

Content Intern

Netbrand Creative Agency