Founder

AppROI

Affiliate & User Acquisition Manager

Shopee

Business Development Manager

VNG Corporation

Senior Affiliate Marketing Key Account Manager

Lazada Group

• Responsible for oversee key affiliate marketing efforts to drive sales through third parties such as Masoffer, Accesstrade, Websosanh, Sosanhgia,… around 30 partners
• Ensure the ROI and sales targets are met through the affiliate channels and partnerships. Continue to refine it so that it becomes increasingly profitable
• Research new affiliate opportunities, deliver weely progress, commission and activiti reports for all affiliates
• Keep affilite up to date with the lastest campaign news through CRM and Social Platform
• Nuture long-tail affiliate by trainning programs
• Focast ROI and control the quality of sales by fraud detection technologies

Local Display Marketing Analyst

Lazada Group

• Proactively analyze and identify new opportunities to improve campaign delivery and cost savings in Local display channel such as Admicro, Eclick, Ureaka, ANTS, CocCoc, Novaads,..
• Troubleshoot escalations regarding performance, delivery and pacing.
• Automate realtime optimization such as monitor campaign, A/B testing, landing page optimization, budget allocation, request banners, create the ads, do
quality control.
• Report daily and weekly to find innovations which make channels automatically,
decrease human resources, leverage accuracy and save time for optimization

Co – founder of Digitalk.vn website, Climax Interactive

Climax Interactive Agency

• Wrote well designed, testable, efficient code by using best software development practices
• Create website layout/user interface by using standard HTML/CSS practices
• Integrate data from various back-end services and databases
• Gathered and refined specifications and requirements based on technical needs
• Be responsible for maintaining, expanding, and scaling site
• Stayed plugged into emerging technologies/industry trends and apply them into operations and activities
• Cooperated with web designers to match visual design intent