Growth Marketing Manager, Consultancy.

Consultancy Agent

Brand Marketing Manager

Gojek Vietnam

- Leading Marketing Strategy (Branding building, Media Investment & Partnership) for GoTransport VN, including GoRide & GoCar.
- Achievement:
. Successfully launched GoCar Protect in Nov2021 (HCM) - Jan2022 (HAN)
. Awarded the Gojek's Go-Getter Of The Year 2021.

Marketing Project Manager

Danone

1. Leading Innovation projects (Early life & Advanced medical nutrition) to accelerate VN full portfolio:
- Work with regional x-function teams to build Business Case, Risk Assessment, Logistics & Pricing & Commercial Plan for launching
- Successfully launched new baby milk power (Aptakid, Aptamil range) sourced from New Zealand in 5 months

2. Managing brand communication campaigns (digital-led campaigns) & all stakeholders in VN
- Managing all brand properties ensure brand development healthy & create brand word of mouth.
- Well-performed awareness campaign in 1st year of communication launch, successfully built brand keyword “Aptamil – Ready & Resilient”.

3. Managing ecommerce enabler to plan & deploy big online sale campaigns & build Joint Business Plan for next year (logistics, promotion plan, deployment, sale & traffics KPIs tracking, report).
- Revamp ecommerce sites with full brand image & achieved 109% sale target.

Assistant Brand Manager

VINAMILK - Vietnam Dairy Products Joint Stock Company

1. Understanding consumer insights and market trends to initiate product concept, communication concepts and communication action plans, which were highly supported by consumer in FGD.

2. Managing new product development process: working with x-functions to develop formula, packaging, managing P/L, production, ship-to-trade
- Successfully initiated gifted box for Sure Prevent, which created new process for following brand.
- Renewed Sure Prevent from formulate to packaging for segment upgrade.

3. Leading consumer promotion monthly, budget tracking to provide timely communication to relevant stakeholders on overspend/cash availability.

4. Managing agencies (Advertising, Digital, Detailing Ads, PR…) to execute build TVC tag-on, Digital assets, HCP Detailing Ads, POSM.

5. Leading annual BTL activities to activate brand image and directly push sales:
- 20-30 consumer events 500-3000 participants, nationwide, to educate about adult nutrition; specialized nutrition events annually to reach nutrition experts.

Assistant Brand Manager

Rohto-Mentholatum Limited

1. Support Brand manager to initiate new ideas for product development.

2. Managing stakeholders (Advertising, Digital, PR…) to develop creative ideas for brand communication & supervising campaign deployment:
- 1st launched viral clips to renew brand skin (Miracle Apo) from teenager image to strong & dynamic image.
- Monitoring budgets spent and provide timely communication to relevant stakeholders on overspend / cash availability,