National Key Account Manager

BAEMIN Vietnam (Woowa Bros)

Head of LEAPS Marketing cum Social Media Manager

ASEAN Business Youth Association

1. Innovated digital communication and media across ASEAN regions to more than 2500 youths
2. Coached and led diverse team members of 3 Social media managers, 2 content writers and 1 designers from 3 countries
3. Facilitated media and communication strategy to meet goals in target audience, reach and conversion
4. Managed budget and funds from NPO, NGO sources for meaningful activities and sponsorships in SEA region
5. Connected and partnered with local and regional organisations on joined partnership/programs

Commercial Manager

BAEMIN Vietnam (Woowa Bros.)

1. Owning business performance of group categories
2. Leading team of account executives
3. Forecasting business plan, JBP with key accounts and strategic partnerships
4. Spearheading initiatives by analysis and data management
5. Training and coaching direct reports for long-term career aspiration, OKRs and KPIs.

Ecommerce Category & Shopper Marketing Assistant Manager

Unilever

1. Leading the development and implementation of trade category plan for Homecare Category & eCommerce channel
2. Forecasting volume & sales for channel and trade spend opportunities on monthly rolling basis
3. Co-working with BBCT in launch/re-lauch and consumer promotion activities
4. Developing and executing category/schematic shopper promotions by proposal on schemes/POSM/activation
5. Managing category budget, P&L and evaluating ROI & post promotion follow up

eCommerce Executive

Nestlé

-Championed End-to-End operation in Nestle Vietnam eCommerce activities. • Managed key eCommerce Distributors nationwide to achieve more than 90% fulfilment rate on eCommerce
platforms for all brands & SKUs. • Ensured flawless execution in stock coverage, orders and allocation for Mega Campaign, Brand Day, etc.
• Managed and allocated premiums, POP, etc. to support promotion and improved on-site availability by 30%. • Analyzed assortment & premium performance to propose key focus, improved promotional activities by 20%. • Developed eCommerce Integrated system to boost efficiency by 60%.
• Collaborated with eCommerce Sales Manager & eCommerce Marketing Manager to execute on new launch,
key campaigns, etc.
Management Trainee – eBusiness & Specialty| 05/2019 – 10/2020
• Managed and incubated imported brands to identify new source of growth and top-up sales. • Achieved three-digit growth for new brands through extensive distribution and trade plan. • Established three new distribution partnerships for imported products and planned RTM plan.
• Designed and implemented key trade activities by 3-month period. • Built and contributed crucial information, intelligence and analysis on new launch and cooperate with
Marketing team to identify key action

Commercial Management Trainee

Nestlé

eCommerce and Specialty Management | 9/2020 - Present
50% Scope of Work: eCommerce - Account Management
• Manage total Nestlé's portfolios on Shopee and achieve eCommerece monthly target
• Enhance on-site visibility, traffic and assortments to maximize sales stream
• Optimize brands and SKUs to prioritize champion brands and schemes for future reference
• Manage ecommerece distributors to ensure flawless execution

50% Scope of Work: Specialty
• Manage imported brands: CARNATION, COFFEEMATE, NESCAFÉ GOLD.
• Plan trade activities, launching plan and distributor management for imported brands.

New Business Development - Imported Brands/Specialty | 1/2020 - 8/2020
• Managed imported portfolios (NESCAFÉ GOLD, CARNATION, COFFEEMATE, NESTLÉ FRESH MILK, imported cocoa brands) and distributors to identify growth and market sizes for new products/brands
• Built trade plans, key activities and sales target per quarter for FY2020 based on data-driven analysis, market insight and action plan for distributor based on its capabilities, sales force and market demands.
• Tracked brands and products performance to provide actionable solutions and align with all involved parties

Category Management – NESCAFÉ| 12/2019 – 01/2020
• Analyzed coffee category and tracked brand performance based on key criteria
• Designed and implemented key trade activities by 3-month period
• Built and contributed crucial information, intelligence and analysis on new launch and cooperate with Marketing team to identify key actions

Sales Management | 09/2019 – 11/2019
• Directly in charge of sales team of 17 sales reps and three key channels: retail, OOH and Nutrition
• Coach DSRs, deliver KPIs and recover visibility outlet projects

Distribution Sales | 05/2019 – 08/2019
• Deliver monthly sales target for four key categories with total sales turnover of 103% targets and key KPIs

Sales Trainee

Fonterra

1. Initiate the Sales Traineeship as HR Officer in Development Plan
2. Be the first candidate to take this program and test its application in Vietnam FMCG market :).
3. Design Call Procedure, Field Sales Operation and Coaching Process, based on Vietnamese market, to be in accordance with Global Standard.
4. Cooperate with Sales Capability & HR to roll out, monitor and evaluate the program.
5. Deliver the new procedures, standards to all Sales Representatives, Sales Supervisors, Key Account Supervisors of total 100 employees nationwide.

Human Resources Officer

Fonterra

1. Screened and selected potential candidates from the pool of more than 100 resumes per position on 2 web-based recruiting systems
2. Phone-interviewed and checked background of more than 100 nutrition representatives, DSRs, PGs before official on-board.
3. Supported 8 core training and development programme for Food Services business, GT & MT sales team.
4. Initiated well-being programme and H&S plan for more than 120 staff
5. Saved 15% cost on services by selecting and negotiating with potential suppliers to achieve favorable terms and long-term partnerships.
6. Trusted partner in cross-functional activities, i.e. stock count, custom document cross-check, invoice cross-check (Supply Chain & Finance)

HR Intern

Fonterra

1. Conducted academic thesis on Organisational Learning and Development
2. Responsibility of training programme implemented by the company to meet 80 employees' needs in career path and learning opportunities
3. Supported 2 Human Resources activities and engagement for 120 employees
4. Contacted 3-4 agencies to evaluate suitability to provide services to the company

Project Team

USAID

1. Top 10 semi-finalists of YSEALI Food Innovation 2016
2. Participation in innovation and development of C.A.C.T.U.S project of VND 10 million
3. Pitched for USD 10,000 investment to implement the C.A.C.T.U.S project
4. Cross-cultural communication with mentors and 50 members in ASEAN