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Đào Ngọc Diệu Linh

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Định hướng nghề nghiệp: Marketing

Giới thiệu bản thân

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Kinh nghiệm làm việc

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    MARKETING MANAGER

    Liberzy Joint Stock Company / Da Nang

    • Set up marketing team: personel and procedure (2 full-time and 10 part-time members)
    • Develope and implement monthly marketing campaign to acquire new users with lowest cost
    • Work in team to develope creative and attractive content for website, Facebook page and group
    • Work with product team to report, analyze, evaluate, optimized UX, UI and develope new web/app features
    to increase customer experience
    • Create marketing messages and send them to groups of users via app push, web push
    •Achievements:
    + Users growth rate 126%
    + Fanpage growth rate 151%

    05/2019 - 12/2019
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    DIGITAL STRATEGY DEPUTY MANAGER

    Novaon Digital Group Joint Stock Company/Hanoi

    • Planning Team:
    + Work in team to clarify client’s briefs, bussiness target and communication target
    + Research on client’s market, competitors, USPs to devise appropriate digital strategy
    + Coordinate with Creative/Media/Account to detail out proposal and media plan (budget, timeline, KPIs...) that
    meets the client's brief and budget
    + Present to clients
    + Monitor and make optimal recommendations during the implementation of thecampaign
    • Creative Team:
    + Work in team to develope concepts, key message, key visual, content direction that meets the client's brief
    + Manage creative team in term of checking copy-writing and work closely with designer to make sure all
    materials will be aligned with the concept
    + Negotiate outsource contracts to deliver services with efficient costs
    + Report and conduct meetings with the clients to inform them about the current status of their projects
    • Clients: AnEco, Bizplus, Thien Thao Pharma, Mobifone, Richy, Sunshine Group, TNR Evergreen, Mondelez
    Kinh Đô...
    •Manage the workload in Planning Team and Creative Team, ensure to meet deadline as scheduled
    • Create infomative, up-to-dated credential and sale materials to approach new clients
    • Achievements:
    + Generated 9.3 billion VND revenue via digital marketing services contracts (margin 30%, win rate 20%)
    + Successfully deployed social campaign for 36 clients with total margin of 1.3 billion VND
    • Recognitions:
    + Potential employee 2017
    + Potential manager 2018

    07/2017 - 05/2019
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    DIGITAL MARKETING TEAM LEADER

    Antoree Education Development Company Ltd./Hanoi/03-2016 to 02-2017

    • Work in team to brainstorm idea and produce TVC, video for fanpage, website and youtube channel
    • Manage team to develop attractive content for Facebook ads, Google ads; for website, 10 Facebook pages
    and 01 Instagram account
    • Keep track, analyse data and optimize Facebook ads, Google ads to increase lead forms with lowest CPL
    • Achievements:
    + 150-200 leads/day; growth rate 120%/month
    + Facebook page grew by 200 to 400 followers per week, growth rate 2%/month

    03/2016 - 02/2017

Quá trình học tập

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    THANG LONG UNIVERSITY

    Marketing Administration

    GPA: 8.6/10

Hoạt động ngoại khóa

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Kỹ năng & chứng chỉ

MOS Certificate – Excel 2010

2011 - 2014

Teamwork

Leadership

Leadership

Problem solving

Market Research