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Đào Ngọc Diệu Linh

DIGITAL MARKETING MANAGER tại Manabie International Pte Ltd / Ho Chi Minh City / December 2020 - Now

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Chương trình Mentoring đã tham gia

Chương trình mentoring của Đào Ngọc Diệu Linh

Giới thiệu bản thân

Một marketer đang ngụp lặn trong thế giới Digital Marketing và vẫn đang rất háo hức khám phá thế giới Marcom muôn màu.

Kinh nghiệm làm việc

  • DIGITAL MARKETING MANAGER

    Manabie International Pte Ltd / Ho Chi Minh City / December 2020 - Now

    • Set up marketing team: personel and procedure
    • Work closely with Strategy Director to analyze data and make monthly/quarterly/yearly marketing plan
    • Plan, implement and optimize performance ads to acquire new users with lowest cost
    (app install and conversion ads on Facebook/Google)
    • Work with in-house team to brainstorm ideas and produce videos/images for digital campaigns
    • Design and build website/landing page
    • Work with learner experience team to organize online/offline events for students
    • Achievements:
    + Average cost per app install: from 15.000VND decreased to 7.000VND after 3 months
    + Average cost per lead form: from 300.000VND decreased to 100.000VND after 3 months
    • Recognitions: Manabian of the month

    12/2020 - Hiện tại
  • Team Leader & Connector

    UAN - Cộng đồng Marketing và truyền thông năng động nhất Việt Nam

    • Seminars, workshops for trendy topics
    • Coffee talks for in-depth topics
    • Signature events attract huge audience
    • Networking events to connect people
    • Webinars/livestreaming
    • Partnerships to support other communities

    07/2019 - Hiện tại
  • MARKETING MANAGER

    Liberzy Joint Stock Company / Da Nang

    • Set up marketing team: personel and procedure (2 full-time and 10 part-time members)
    • Develope and implement monthly marketing campaign to acquire new users with lowest cost
    • Work in team to develope creative and attractive content for website, Facebook page and group
    • Work with product team to report, analyze, evaluate, optimized UX, UI and develope new web/app features
    to increase customer experience
    • Create marketing messages and send them to groups of users via app push, web push
    •Achievements:
    + Users growth rate 126%
    + Fanpage growth rate 151%

    05/2019 - 12/2019
  • DIGITAL STRATEGY DEPUTY MANAGER

    Novaon Digital Group Joint Stock Company/Hanoi

    • Planning Team:
    + Work in team to clarify client’s briefs, bussiness target and communication target
    + Research on client’s market, competitors, USPs to devise appropriate digital strategy
    + Coordinate with Creative/Media/Account to detail out proposal and media plan (budget, timeline, KPIs...) that
    meets the client's brief and budget
    + Present to clients
    + Monitor and make optimal recommendations during the implementation of thecampaign
    • Creative Team:
    + Work in team to develope concepts, key message, key visual, content direction that meets the client's brief
    + Manage creative team in term of checking copy-writing and work closely with designer to make sure all
    materials will be aligned with the concept
    + Negotiate outsource contracts to deliver services with efficient costs
    + Report and conduct meetings with the clients to inform them about the current status of their projects
    • Clients: AnEco, Bizplus, Thien Thao Pharma, Mobifone, Richy, Sunshine Group, TNR Evergreen, Mondelez
    Kinh Đô...
    •Manage the workload in Planning Team and Creative Team, ensure to meet deadline as scheduled
    • Create infomative, up-to-dated credential and sale materials to approach new clients
    • Achievements:
    + Generated 9.3 billion VND revenue via digital marketing services contracts (margin 30%, win rate 20%)
    + Successfully deployed social campaign for 36 clients with total margin of 1.3 billion VND
    • Recognitions:
    + Potential employee 2017
    + Potential manager 2018

    07/2017 - 05/2019
  • DIGITAL MARKETING TEAM LEADER

    Antoree Education Development Company Ltd./Hanoi/03-2016 to 02-2017

    • Work in team to brainstorm idea and produce TVC, video for fanpage, website and youtube channel
    • Manage team to develop attractive content for Facebook ads, Google ads; for website, 10 Facebook pages
    and 01 Instagram account
    • Keep track, analyse data and optimize Facebook ads, Google ads to increase lead forms with lowest CPL
    • Achievements:
    + 150-200 leads/day; growth rate 120%/month
    + Facebook page grew by 200 to 400 followers per week, growth rate 2%/month

    03/2016 - 02/2017

Quá trình học tập

  • THANG LONG UNIVERSITY

    Marketing Administration

    GPA: 8.6/10

Hoạt động ngoại khóa

  • CLB Kỹ năng Kinh Doanh BOSS - ĐH Thăng Long

    Chủ Nhiệm

    11/2011 - 12/2014
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Kỹ năng & chứng chỉ

MOS Certificate – Excel 2010

Teamwork

Leadership

Problem solving

Market Research

Planning