DIGITAL & GROWTH MARKETING MANAGER

Manabie International Pte Ltd / Ho Chi Minh City / December 2020 - Now

MANABIE is a fast-growing EdTech startup which received $4.8M investment from Genesia Ventures, Chiba Dojo and Do Ventures

• Strategize growth plan, manage & delegate marketing strategies to drive the business's growth objects with a 3-members team
• Manage digital advertising campaign lifecycle (Facebook ads, Tiktok ads, Google ads) including planning, media asset production, performance observation, measurement & optimization to acquire users with the lowest CPI/CPL
• Collaborate with Sales team, School relation team & Learner Experience team to increase conversion rate and optimize learner acquisition cost via promotion campaigns & lead nurture flow based on data analytics, CDP & marketing automation strategy (Zoho CRM, More Engage, ZNS, SMS…)
• Promote brand awareness and brand trust via upgrading the brand identity, sale materials, digital press, TV documentary, social media channels and micro-influencer campaigns
• In charge of UX/UI optimizing, web/blog development and offline activities at the leaning hubs such as grand opening, end-of-semester events, lunar new year events... (scale of 100-150 people)
• Recognition: Manabian of the month

Team Leader & Connector

UAN - Cộng đồng Marketing và truyền thông năng động nhất Việt Nam

• Seminars, workshops for trendy topics
• Coffee talks for in-depth topics
• Signature events attract huge audience
• Networking events to connect people
• Webinars/livestreaming
• Partnerships to support other communities

MARKETING MANAGER

Liberzy Joint Stock Company / Da Nang

Liberzy is the only social travel platform in VN to provide trip planning tools which has pre-money valuation is $100M USD - Shark Tank Viet Nam Season 3 (Dec 2019)

• Manage & develop a growth marketing team (2 senior - 10 juniors) for all media channels to meet company user growth objectives
• Research and apply gamification to successful marketing campaigns to achieve user growth with zero advertising costs
• Work closely with other stakeholders as BA team, tech team, content team & vendors to deliver the best features and UX/UI for Liberzy’s campaigns/activities
• Focus on continuous market research & data analysis to identify new travel trends & optimize web/app content, UX/UI based on a deep understanding of user behavior
• Consult CEO and Sale team to build up Liberzy agency team including creating some branding and social media solutions, quotations, proposals; training team to deliver services to clients

DIGITAL STRATEGY DEPUTY MANAGER

Novaon Digital Group Joint Stock Company/Hanoi

Digital marketing agency has no. 1 market share in Vietnam and Southeast Asia
Top50 best growth enterprises in Vietnam (FAST500)

• Build Planning & Social department in Hanoi, include planner team (2 seniors 1 junior) and creative team (4 seniors 1 junior)
• Consult BOD in segmenting and designing solution packages suitable to customers' needs based on business field (focus on real estate, banking, pharmacy, FMCG)
• Create informative, up-to-dated credential and sale materials to approach new clients
• Work closely with directors and managers cross department to standardize internal workflows to increase the efficiency of implementing tasks
• Always stay up-to-date with market trends, changes in user behavior, and new mar-com trends to consult clients better
• Planning Department:
+ Consult digital strategies for clients to meet clients brief and achieve KPIs
+ Monitor and make optimal recommendations during the implementation of the campaign
• Creative Department:
+ Consult and deploy creative services for customers including: campaign concept, key message, key visual, brand social media development, content direction, content production, video production, PR article…
+ Find and keep good relationship with outsourcing partners/vendors to deliver good services with efficient costs (ensure the company's profit and the customer's benefit)
• Clients: AnEco, Bizplus, Thien Thao Pharma, Mobifone, Sunshine Group, TNR Evergreen, Mondelez Kinh Đô, Richy…
• Recognitions:
+ Potential manager 2018
+ Potential employee 2017

DIGITAL MARKETING TEAM LEADER

Antoree Education Development Company Ltd./Hanoi/03-2016 to 02-2017

The first online one-on-one tutoring English learning platform in Vietnam

• Manage & develop a creative team for all social channels including 1 branded fanpage, 5 non-branded fanpages and 1 youtube channel
• Manage inhouse paid marketing campaign with monthly budget $10,000 - $13,000 (Facebook ads and Google ads) to meet company user growth objectives
• In charge of landing page UX/UI optimization
• Responsible for the production and optimization of digital media assets
• Execute branding activities such as: PR articles writing, organize events organizing, design printed publications