Trần Minh Châu

Senior Marketing Communications Executive tại NOVAON GROUP


Chương trình mentoring của Trần Minh Châu

Giới thiệu bản thân

I like to solve problems. Throughout my career, I have been driven by my intellectual curiosity to find answers to the most pressing questions. Whether it's finding a perfect visual content for social media or developing a big idea for campaign, I've been able to quickly uncover a customer's pain point and identify a strategic solution.

My intellectual curiosity also drives me to be a lifelong learner. I am currently eaming my Master of Public Relations & Advertising from Academy Of Journalism and Communication. My experiences was incredibly rewarding. It was an opportunity to meet smart people who shared the same interests as me, learn from advertising execs and work on real-world briefs.

My specialties:
+ Marketing and Brand Strategy
+ Organizational Design
+ Process Improvements

I enjoy traveling and eating my way around the world, and talking about the films with unexpected plot twist, so if you ever want to bounce ideas off of me, please feel free to contact me: tranminhchau0611@gmail.com

Kinh nghiệm làm việc

  • Senior Marketing Communications Executive


    - Draft press releases, pitches, case studies, white papers, and media summaries
    - Build relationships with new media contacts and maintain relationships with existing contacts
    - Manage media requests in a timely and professional manner
    Pitch story ideas and content to media
    Ensure all communication is cohesive with the brand image
    - Track and analyze media coverage to inform future campaigns
    - Measure PR program impacts using regular reporting
    - Organize, schedule, and prepare key leaders for press interviews

    06/2021 - Hiện tại
  • Public Relations Executive

    Kim Dong Publishing House

    - Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
    - Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
    - Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
    - Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
    - Updating and maintaining Web content.
    - Conferring with managers to identify trends and group interests and providing advice on business decisions.

    10/2018 - 10/2020
  • Marketing And Public Relations Specialist

    Sakura Montessori International School

    - Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility
    - Build connections with media and key journalists through a mix of channels, from traditional to digital and social.
    - Ensure that our PR efforts serve to achieve immediate and long-term business goals
    - Forecast news cycles and identify areas of trending public interest
    - Understand the competitive landscape, staying ahead of threats to our brand image
    - Establish a media relations plan, with actionable strategies for high-level placements

    01/2019 - 01/2020
  • Digital Marketing Specialist

    Apax Leaders

    - Research advertising trends
    - Research competitors’ pricing and products
    - Develop projects to create content
    - Publish digital marketing content online
    - Updating and maintaining Web content.

    10/2019 - 12/2019
  • Marketing Communications Intern

    CMC Technology & Solution (CMC TS)

    - Developing tools and methods for collecting data such as surveys, opinion polls or questionnaires
    - Collecting and analyzing data to identify consumer trends
    - Creating graphic representations of data and translating complex research into easily readable content for stakeholders and other departments
    - Preparing marketing proposals and presentations based on company needs
    - Help with the planning events.
    - Contribute to the creation of mock-ups, email campaigns, and social media content.

    01/2017 - 01/2018
  • Internal Communications Intern

    Viettel Group

    - Write content for a variety of internal communications mediums, such as a staff intranet, monthly magazine or regular email bulletin.
    - Use social media to communicate with staff internally
    - Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
    - Ensure internal communication messages are consistent with external communication messages

    01/2017 - 01/2018

Quá trình học tập

  • Academy of Journalism and Communication

    Bachelor Degree, Public Relations, Advertising, and Applied Communication

    09/2015 - 07/2019

Kỹ năng & chứng chỉ

Social Media

Content Marketing

Public Relations

Internal Communications

Corporate Communications

Social Media Advertising


Product Marketing

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