Kinh nghiệm làm việc
- Identified and improved 4 key marketing activities of the brand by auditing end-to-end customer experience on the website, therefore increasing the Click-through Rate by 25% and 15% growth in the number of Add-to-Cart.
- Developed and executed plans to improve the user experience, and website interface, including implementing new code to enable advanced functions, resulting in a 35% increase in traffic and a 20% increase in time-on-page.
- Collaborated and analysed the impact of affiliate marketing activities by creating 6+ dashboards to monitor key performance indicators, providing new initiatives which consequently created the improvement of 15% in ROAS and 20% in total purchases through affiliate links.
- Maintained and managed 300+ SKUs including pricing, discounts, creative assets, product descriptions & and links for SEO performance.10/2023 - 11/2023
- Facilitated strategies to improve user experience on the client's website by analysing the heatmap and website interface, therefore reducing bounce rate by 20%.
- Implemented customer segmentation, and personalization initiatives, to create targeted seasonal campaigns for clients, resulting in a 20% increase in traffic and a 15% improvement in conversion rate.
- Leveraged A/B testing in email marketing to optimize customer engagement for seasonal campaigns which boosted the open rate by 20% and increased the Click-through rate by 18%.
- Monitored e-commerce performance for clients by generating 10+ reports to track key performance indicators, and identified areas of improvement, increasing 20% in traffic and 15% in conversion rate for clients.11/2022 - 07/2023
Color Man Food
- Identified and initiated new B2C marketing plans in 2 key channels for the hero product lines by auditing historical data and conducting market research for seasonal campaigns, resulting in 75% outperformed sales revenue.
- Established new e-commerce strategies for seasonal SKUs by personalising the content and pricing structure for individual customer segmentation, resulting in a 60% increase in both B2C and B2B sales revenue.
- Developed a B2B trade marketing plan, including bundling, cross-selling, and promotion schemes for excess inventory by creating a partnership with restaurants, and food & beverage chains, therefore resulting in the reduction of 45% of surplus stock in 2 months.
- Led a marketing team of 18 members, controlling 55 product categories, and 700 SKUs beside undertook all Local and International Relationship Management and Negotiation with 5 partners in Southeast Asia (SEA).05/2022 - 09/2022
- Undertook all E-Commerce orientations and requirements for the country and attained being the leader of Vietnamese E-Commerce campaigns across B2B, and B2C channels.
- Formulated strategies in both e-commerce trading and marketing for individual product lines by conducting in-depth market analysis and deployed all online activities for the company’s and partner’s stores, resulting in €1m EoY revenue.
- Collaborated with marketplaces and assessed the impact of digital marketing activities on sales performance by creating 10+ dashboards to monitor key performance indicators, which consequently created an improvement of 15% in conversion rate and 20% in traffic.
- Consulted widely with EAJ's team (East Asia and Japan) to conduct 25+ market research to implement customer segmentation, and created targeted advertisement campaigns, resulting in a 20% increase in click-through rate and a 15% improvement in engagement.07/2020 - 12/2021
- Produced 6 concepts for innovative campaigns and strategies on online and offline platforms.
- Strategized and executed 10+ activation events, collecting users’ data for branding purposes.
- Edited and compiled photos and videos for the company such as brochures, magazines and social media posts, enhanced brand awareness by 25%.
- Assembled data to construct 5 dashboard from Google Analytics, Google Search Console, Google Data Studio, etc.06/2019 - 08/2019
Quá trình học tập
University of Exeter
Marketing and Management with Industrial Placement09/2018 - 05/2022
Tên giải thưởng
Duke of Edinburgh Silver Award05/2017
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