Luong Ky Linh

Management Associate HR - TA Solutions & Executives Hiring tại FE Credit

Chưa có đánh giá

Chương trình mentoring của Luong Ky Linh

Giới thiệu bản thân

I am a young professional with nearly 1.5 years of experience in Marketing | Communications & Branding | Digital Marketing | Project Management with my passion and fondness for management expertise. I have restlessly emerged myself in a diversity of business types, scales, and industries. With future ambitions revolve around business operations, I'm looking for a fast-track development opportunity and develop myself up to the goals.

Kinh nghiệm làm việc

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    Management Associate HR - TA Solutions & Executives Hiring

    FE Credit

    - Achieved the highest score in the Induction Phase for MA Batch 2021 in terms of learning, teamwork (4 people), and engagement activities, 2 prizes for internal activities.

    07/2021 - Hiện tại
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    Assistant Digital Marketing Manager

    Thang Loi Group

    - Project Coordinator of West Market Lac Tan - Formulated the project concept from 4 selected key visuals, then established the digital plan in terms of the design brief and content direction. Results: 12 social posts, 1 month, 80% Budget, 130% KPI Social Performance (70% Reach, 20% Engage, and 10% Click-to-view).
    - Assist Head of Digital to manage all online channels (Web, Facebook, Youtube, Zalo) to maintain AOD strategy, gain customer insight, and release weekly reports (SEO Ranking, Keyword, Digital Performance, Facebook, Youtube Insight).

    02/2021 - 06/2021
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    Digital Strategic Planner

    Thang Loi Group

    - Assist Head of Digital to coordinate a team of SEO, Content Writer, Digital Ads, Design and Market Research to establish Digital Team from the beginning stages: create a working procedure and content direction to release the brand performance report.
    - Propose concept and apply digital marketing tracking tools (GM, GA, DS) for real estate projects and group brand guidelines, work cross-functionally with Trade and PR Team to serve IMC purpose, and track the effectiveness of MKT campaign.
    - Project Assistant of The Sol City Phase 1 and 2 to collaborate and review IMC Execution of MAC Media - A Digital Agency to align with project concept and customer insight. then evaluate performance through the weekly report. Results: Phase 1: 100% House Sold, 130% KPI, Phase 2: 70% House Booked, 110% KPI.
    - Internal Coordinator of CSR, Nomination, Company Awards campaign with a budget of 10 - 30 Million VND and achieve 140% KPI on average with around 80% Budget.
    - Financial planner to make a yearly financial plan of 1.4 Billion VND and manage the monthly budget of the team in terms of attending workshops, meeting with partners.

    12/2020 - 01/2021
  • CMBD Apprenticeship

    Deloitte Vietnam

    - Project Assistant of Lighting Up Your Future Scholarship project to create and execute IMC Plan of 10 social posts and 2 videos, and go to Long An Province to meet Highschool, University Presidents to establish partnerships for the scholarship program. Results: 200 applicants, 160% Performance.
    - Assist seniors to monitor and translate daily press clips, prepare logistics, recapture photos for events in Ho Chi Minh City (CFO & CEO Forum 2020, Tax Updates Event in Becamex Binh Duong).

    10/2020 - 12/2020
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    HR Communications Intern

    Prudential Vietnam Assurance Private Ltd.

    - Internal Coordinator to support to develop a content plan across all communication channels internally (such as PVA intranet, memo, PRU-radio, etc.) and externally (FB, Linkedin, etc) to release on-time announcements about offline events (Happy Hour, Pru Cinema, Tellme App) to achieve 95% employee digital engagement.
    - Project Communication Coordinator of Functional Trainee by Prudential 2020 to assist line manager to modify the concept, IMC Plan and execute for 3 months, 3 posts per week, joining cross-functional meeting each week to review the project performance. Results: 1200 applicants, increase 150% engagements.

    06/2020 - 09/2020
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    Employer Branding Intern


    - Project Assistant of Management Trainee by L'Oreal Vietnam 2020 to create the email lists, review the applications, arrange candidate interviews, conduct IMC Plan for 2 months to receive 1000 applicants, 125% KPI.
    - Project Coordinator of Brandstorm Competition 2020 to support logistics for the final round, support candidate to enhance their experience, maintain the Livestream, set the banners to achieve 6000 views, 440 candidates.
    Both 2 projects: Create 30 content/activities to publish on social media within 3 months.

    03/2020 - 06/2020
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    Marketing Intern

    The Vietnam Group

    - Assist manager in design and create content direction for two main projects: Talk with Ha Anh - A famous supermodel and Mobo Pin - A StartUp In Shark Tank Vietnam.
    - Work cross regionally for ASEAN projects to create Bumper Ads, Carousel Ads, Content Website for various clients in different fields (Education, FMCG, FnB...), learn how to track website performance.

    01/2020 - 03/2020

Quá trình học tập

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    UEH - International School of Business

    Business Administration (Marketing and Management)

    GPA: 3.5/4.0

    10/2017 - 03/2021
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    École des sciences de la gestion (ESG UQAM)

    Marketing, Digital Techniques, Organizational Behavior

    GPA: 3.5/4, SEED Scholarship

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    University of Malaya

    Food, Culture and Environment Exchange Training Program

    GPA: 3.5/4.0, AsTW Full Scholarship

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    Le Hong Phong High School For The Gifted, HCMC, Vietnam

    Chemistry Gifted Student

    GPA: 4.0/4.0

Hoạt động ngoại khóa

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    Vietnam Online Career Fair

    Account Manager and Designer in Marcom Department

    - Planning the overall plan for the Global Career Starter Pack program.
    - Coordinating and working with overseas guest speakers for building the outline program, the content direction
    - Composing the marketing channels including social media and email marketing, KOLs to spread out the campaign
    - Measure the success of our campaign

    Statistics: The fanpage performance improve 220%, 1200 registrations within 3 weeks, fanpage likes increases by 1800 likes, manage a team of 8 people by using tools of Google and a disciplined timeline

    09/2019 - 06/2020