Head of Communication & Marketing

TECHVIFY Software

- Responsible for and managing the Center of Communication and Marketing
- Give direction and assign specific work to employees in the department;
- Guiding and motivating employees to complete the work on schedule.
- Organize and manage the domestic brand building and development activities.
- Propose creative ideas to convey media messages and regularly update business news on media channels.
- Establish and maintain relationships with press agencies, media as well as handle media crises.
- Monitor and report progress and results of communication activities.
- Develop and promote branding architectures that align with the company's business goals and objectives.
- Maximize maximum brand effect through the development of inbound marketing activities.
- Ensure all services and other activities are consistent with the brand identity; Continuous brand management process.
- Formulate a marketing plan within the required budget scope.
- Coordinate with all departments to identify internal and external customer needs.
- Monitor, evaluate and report on industry-compatible activities; make recommendations based on results/opportunities discovered.
- Develop, manage and execute the annual strategic communication and marketing plan for TECHVIFY to span all media (online and offline) and reach the appropriate target based on possible target performance tools.
- Evaluate the success of various communication strategies and provide and implement recommendations for improvement.

Branding & Communication Team Leader

DM Media & Entertainment

- Plan, execute and coordinate public relations programs
- Arrange and budget for PR events, campaigns, and initiative
- Create or review the online content in media announcements and media kits
- Check and coordinate content produced for social media (Facebook Fanpage, Linkedin, Tiktok...)
- Build and manage all Corporate Social Responsibility (CSR)
- Help in creating and reviewing a variety of promotional and marketing materials
- Develop and carry out PR policies and procedures
- Define KPIs for the PR department
- Measure and make reports on each PR campaign, event
- Supervise corporate image frequently and ensure it complies with company brand
- Hire, onboard, and educate new members of the public relations department
- Create content for various speeches, events, hearings…
- Craft and implement crisis communications guide and media strategy, as needed

Marketing And Public Relations Specialist

Hoa Binh Construction Group

- Organizing PR events: ideation, planning, and budgeting (Internal training events, training events at universities, topping-out / groundbreaking events at many projects, cooperation events...)
- Create the online content on social media (Facebook fan page, Page)
- Make reports on each PR event
- Create content for the Board of Director's speeches…
- Maintain long-term relationships with media people, journalists, VIP investors