Vũ Thanh Tùng

Data Scientist tại Heineken Vietnam

2 mentee
2 h

Chương trình mentoring của Vũ Thanh Tùng

Giới thiệu bản thân

A graduate in MSc Business Analytics and Big Data with three years of professional work experience
in both business and technical field. Passionate about working with large amount of data and to turn
those data into information, information into insights and insights into business decisions. With a
strong business mindset and a technical skills set, I am confident that I will be a valuable member of
a data team. Skilled, creative and innovative.

Kinh nghiệm làm việc

  • Data Scientist

    Heineken Vietnam

    08/2022 - Hiện tại
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    Data Analyst

    One Mount Group (VinID)

    • Conduct data analysis, develop and automate reports, dashboards to provide actionable insights at scale for business users (Tools: Google BigQuery, Data Studio, Google Colab and Nifi)
    • Collaborate with cross-functional stakeholders to formulate actionable metrics using effective product analytics framework (Funnel analysis, RFM analysis, Cohort analysis,...)
    • Perform analysis on data to provide insights for Marketing and Product teams to improve user flow using Big Query and Python
    • Build machine learning model to choose the best users for marketing campaigns (Tools: Python, Library: Scikit-learn, Pandas, Numpy)

    • Developed Key Performance Indicators to monitor users registration process and increase conversion rate by 9%
    • Developed a tracking model on Firebase data that are used by other team members to track users’ behaviors on VinID application

    03/2021 - 07/2022
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    Online Campaign Lead

    Intouch Games

    • Lead Vietnamese team to conduct market research for new games launches. This includes competitor researchs, SWOT analysis and potential users analysis.
    • Work closely with product development team to create appealing website and application on Google Play store and App store.
    • Find and build relationship with affiliate partners in Vietnam to promote our game to potential customers
    • Manage the procedure, implementation, tracking and measurement of marketing campaigns
    • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.

    06/2020 - 02/2021
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    Senior Ads Operation Executive

    Anymind Vietnam Co., Ltd

    • Receive clients’ brief and create media plan across multiple networks to best suit clients‘ needs and budget.
    • Operate and manage digital marketing campaigns through multiple platforms (Google Ads, Facebook Ads, Display and Video 360, and Adasia Digital Platform)
    • Manage cost and effectiveness of marketing campaigns to achieve KPIs
    • Make regular reports by Google Data Studio/Microsoft Excel/Powerpoint
    • Optimize clients’ advertising campaigns to achieve better performance

    • Reduce Cost Per Click of existing Google Ads campaigns in Malaysia, Philippines, Singapore and Indonesia by 27% and Cost Per Conversion by 40%
    • Won 6 projects in Asia, especially in Malaysia and Hong Kong market, with the total contracts value of £30,000
    Industries: Retail, E-commerce, Finance

    02/2019 - 09/2019
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    Digital Marketing Consultant

    Teledirect Telecommerce Malaysia

    • Manage and optimize existing AdWords (PPC) campaign components including, but not limited to - Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research...
    • Lead Vietnam Google Analytics specific team including 7 members, designing and assessing training programs of Google Analytics and some analysis Google products
    • Collaborating with Google internal team to provide market insights and trends for quality assurance

    • Keep customer satisfaction rate of over 95%
    • Create standard Google Analytics and Tag Manager textbook which is applied for all fresher training

    01/2018 - 01/2019

Quá trình học tập

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    University of Liverpool

    Msc Business Analytics and Big Data

    Modules: Digital Strategy, Big Data Management, Big Data Analytics for Business,
    Data Mining and Machine Learning, Big Data Analysis
    • ULMS Future Leaders Masters Scholarship
    • Graduation with Distinction

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    Vietnam National Economics University

    Bachelor Degree in Economics

    GPA: 3.6/4, Graduated with Excellent Degree

Kỹ năng & chứng chỉ



Google Data Studio

Google Firebase

Google Analytics

Google Ads

Google Tag Manager

Power BI





Thứ 2, 15-08-2022

Anh rất giỏi và am hiểu về ngành data nên đưa ra nhiều lời khuyên hữu ích cho một newbie muốn join vào ngành ạ. Anh cũng rất nhiệt tình, vui vẻ, thoải mái trong buổi nói chuyện nữa. Em hy vọng sau này có thể hỏi ý kiến của anh tiếp ạ. 100 điểm luôn ạ!

Đánh giá từ Mentee

Phương Anh
Global Marketing & Research Assistant tại Wow AI

Thứ 3, 09-08-2022

Anh Tùng rất cởi mở để chia sẻ mọi kinh nghiệm, trải nghiệm của bản thân về mọi mặt của du học (xin học bổng, học tập, đi làm, trải nghiệm,...), nhờ đó giúp em có được góc nhìn rất tổng thể về vấn đề này. Em rất cảm ơn sự tâm huyết của anh và mong rằng còn được connect thêm với anh trong thời gian tới ạ!

Đánh giá từ Mentee

Duc Nguyen Khac
Kinh tế Đối ngoại tại Đại học Ngoại thương

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