Nguyen Thi Khanh Ly

Marketing Campaign Planner tại Shopee

7 mentee
9 h

Cố vấn này đã 311 ngày không hoạt động. Thời gian xác nhận lịch hẹn có thể lâu hơn bình thường.

Chương trình mentoring của Nguyen Thi Khanh Ly

Giới thiệu bản thân

• A marketer specialized in Branding, Marketing Communication, and Strategic Planning.

• Projects I participated in: ADC IT Leading Consulting Company, Sex Education for Vietnamese Young Adults (Sex_and.smoking ecosystem), Yin Latte Yoga, Eternity Pebble (Cremation urns), etc.

• In short, I am a responsible, bright, inquisitive, and open-minded person who is willing to listen and learn with a can-do attitude. I am able to work well both on my own initiative and as a team player.

** A part-time explorer, a full-time believer & doer. I am true to my own values

Kinh nghiệm làm việc

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    Marketing Campaign Planner


    - Planning big campaign for e-commerce platform Shopee on double digits day 3.3, 6.6, or 12.12, mid-month and payday to drive sales & conversion to meet GMV KPI
    - Working with branding team, social media, seller management, etc. to measure performance & tailor our campaign based on data analysis

    01/2022 - Hiện tại
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    Marketing Project Manager


    - Research US e-commerce market & find key insight
    - Use Helium10 software for product research & listing on Amazon
    - Content writing based on keywords
    - Controlling cost, revenue & financial pictures

    09/2021 - 07/2022
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    Marketing Executive

    InnoCity - Vietnam Young Initiatives

    Planning & Executive Marketing Strategies

    - Build-up monthly master plan for social media posts & PR: our fan page reached 5000 likes in 8 months with only $250 spent on FB Ads.
    - Plan & run live events with partnerships: the Global launching events on 19/08, collaborating with more than 15 partners helped our followers increase by 20%.

    04/2021 - 04/2022
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    Marketing Strategist


    Planning Short-term & Long-term Marketing Strategies

    - Collaboration with 25 strategic partner brands to verify the product range of the online retail platform & generate proper marketing partnership
    - Content writer for Instagram Marketing & Email Marketing: our IG reached 16.9k followers in a year with 1300 customers in Australia & U.S.A
    - Develop Omnichannel strategy on FB, IG, Website, Mobile App & Pinterest to increase brand awareness & sales: The BlackFirday 2021 campaign reached $5.9k revenue in just 6 days of launching, and drove 10% up in terms of new customers.

    12/2020 - 04/2022
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    Assistant Manager

    2G Education

    - Be in charge of the quality control process by measuring the product performances on teenage customers
    - Directly involved in planning branding projects and sponsorship events with third parties to make a name for 2G in the education industry.
    - Support sponsorship events, workshops and branding activities associated with third parties as sponsoring for language contests in high schools, holding UEC English clubs, organising workshops in Pullman hotel, collaborating with Navitas Vietnam, etc.
    - Customize products to meet specific needs of new registers based on customer insights and distinct requirements handed over from the sales department.
    - Take responsibility for quality control and conduct daily reports to the Academic Director

    07/2018 - 06/2019

Quá trình học tập

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    Macquarie University

    Master's degree, Marketing and Management

    Received an award for the digital marketing plan

    10/2019 - 06/2021
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    Vinh University

    Bachelor's degree, Banking and Finance

    Grade: Undergraduate (4 years)Grade: Undergraduate (4 years)
    - First prize team in work-based skills contest of Economic Faculty and third prize team in work-based skills contest in the scale of the whole university in 2017.
    - Member of the cultural exchange event between Laos and Vietnamese students in 2014 took place in Vinh University
    - 2-years Volunteer of Economic Faculty in Vinh University

    10/2014 - 06/2018

Hoạt động ngoại khóa

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    Vinh university


    Volunteer of Economic Faculty:
    + Join in cutting hair for entire soldiers in the veteran caring center
    + Be active in social activities to alleviate environmental degradation in the local area
    + Give presents for homeless children
    + Cook and donate meals for homeless children

    09/2014 - 09/2016

Tên giải thưởng

  • Best Digital Strategy Plan Award

  • Best Digital Strategy Plan Award

    80% tuition fee scholarship for the highest academic performance in Banking and Finance department

  • Academic Merit Scholarship

    75% tuition fee scholarship for top 5 academic performance in Banking and Finance department

  • Academic Merit Scholarship

    75% tuition fee scholarship for top 5 academic performance in Banking and Finance department


Kỹ năng & chứng chỉ

Intermediate level of design and editor by using Canva tools

Strategic Planning

Content Marketing

2020 Emerging Marketers Program Mentee

Australian Marketing Institute
No Expiration

The Fundamentals of Digital Marketing certification

Google Digital Garage (No Expiration Date)

Go-To-Market: Undergraduate & Masters Asia Virtual Experience Program

Microsoft (No Expiration)

Thứ 7, 03-09-2022

Em đã tích luỹ được nhiều kiến thức sau buổi cố vấn. Em cảm ơn chị Ly rất nhiều ạ.

Đánh giá từ Mentee

Minh Hằng Trần
Kinh doanh quốc tế tại Viện ISB - Đại học kinh tế TP. Hồ Chí Minh

Thứ 2, 29-08-2022

Cảm ơn chị rất nhiều vì buổi ngày hôm nay ạ

Đánh giá từ Mentee

Thứ 6, 26-08-2022

Cảm ơn những chia sẻ của chị, chị nói rất thẳng thắn, ko ngần ngại gì để em có thể nhận thấy vấn đề của bản thân. 1 chiếc mentor rất chân thành luôn ạ

Đánh giá từ Mentee

Anh Lan
Content Marketing tại Công ty CP Prohealth Việt Nam

Thứ 2, 01-08-2022

Đánh giá từ Mentee

Trần Huyền Thương
Quản trị Kinh doanh tại Đại học Kinh tế Quốc dân

Chủ nhật, 31-07-2022

Một buổi nói chuyện rất insightful, giúp em hiểu hơn về Operation tại các cty Ecom cũng như Tech nói chung ạ. Em cảm ơn chị nhiều!!!

Đánh giá từ Mentee

Lại Tuấn Khang
Marketing Management Trainee tại Unilever

Thứ 4, 27-07-2022

Chị Ly có khả năng bắt được ý chính trong câu chuyện dài dòng của mentee rất đỉnh ạ. Câu trả lời của chị luôn là những điều em cần nhất!

Đánh giá từ Mentee

Thanh Trà
Thực tập sinh tại Goldensea Interior

Thứ 2, 18-07-2022

Chị Ly đưa ra cho em những lời khuyên mà em cần nhất ạ

Đánh giá từ Mentee

Thanh Trà
Thực tập sinh tại Goldensea Interior

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