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Hoàng Thị Thu Phương

fMENTORING

Visiting Lecturer - IBD program tại National Economics University (NEU) Vietnam · Seasonal

Chương trình mentoring của Hoàng Thị Thu Phương

Giới thiệu bản thân

Tư vấn Marketing và Thương hiệu
Co-Founder Kafela Coffee

Kinh nghiệm làm việc

  • Visiting Lecturer - IBD program

    National Economics University (NEU) Vietnam · Seasonal

    Course
    - IMC

    10/2021 - Hiện tại
  • Lecturer

    French Vietnamese School of Management (CFVG)

    Courses:
    - Digital Marketing
    - Strategic Brand Management
    - Marketing
    - Entrepreneurship and Innovation

    03/2020 - Hiện tại
  • Visiting Lecturer

    University of Greenwich · Seasonal

    Courses:
    - Digital Marketing
    - IMC
    - Dissertation
    - Project Management
    - Essential Marketing
    - Temporary issues of Marketing

    01/2019 - Hiện tại
  • Visiting Lecturer

    University of Greenwich · Seasonal

    Courses:
    - Digital Marketing
    - IMC
    - Dissertation
    - Project Management
    - Essential Marketing
    - Temporary issues of Marketing

    01/2019 - Hiện tại
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    EXECUTIVE IN-HOUSE TRAINER

    Various company · Contract

    EXECUTIVE IN-HOUSE TRAINER
    Regular In-house Training for NVhomes – Real Estate Agency / Ecopark Landmark Project
    Topic: Sales Managers, solutions selling…
    Public Training Course (in May 2020)
    Topic: Brand Strategy and Management
    Number of participants: 20
    Regular In-house Executive Training for Vietbrothers
    Topic: CRM, Selling skills, Positive thinking, management skills
    Number of participants: 50 – 300
    Regular In-house Executive Training for Sapon Vietnam (in 2013)
    Topic: CRM, Selling skills, Positive thinking, management skills
    Number of participants: 30 student
    Professional Lecturer at Topica E-Training Group (2014 – 2019)
    Topic: Communication and presentation; Marketing research

    01/2017 - Hiện tại
  • Marketing and Communication Manager

    French Vietnamese School of Management (CFVG)

    12/2007 - 01/2022
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    Strategic Marketing Consultant

    WWF – MAP project · Contract

    Strategic Communication Strategy – WWF – MAP project
    • A comprehensive strategic communication plan for the project
    • Communication Execution Planning

    11/2020 - 11/2021
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    Marketing Consultant

    IEE international English Education · Contract

    Marketing Consultant: IEE international English Education
    • Brand Repositioning Strategy
    • Integrated Marketing and Communication campaigns

    03/2021 - 05/2021
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    Strategic Marketing and Branding Consultant

    IDD Ltd Vietnam · Contract

    Strategic Marketing and Branding Consultant: IDD Ltd Vietnam
    • Brand Strategy
    • Integrated Marketing and Communication Strategy

    12/2018 - 12/2019
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    Marketing Consultant

    Vietbrothers Fashion · Contract

    Marketing Consultant: Viet brothers Fashion
    • Marketing Strategy
    • Building internal communication system
    • Internal Communication and Training Strategy

    01/2015 - 01/2017
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    Marketing Business Development Consultant

    Sapon Vietnam Ltd., Co · Contract

    Marketing & Business Development Consultant: Sapon Vietnam Ltd., Co
    • Building Marketing strategy
    • Designing brand identity
    • Involving in development of distribution channels, policy.
    • Training for staff on Sales & Marketing.

    01/2013 - 06/2013
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    Marketing Consultant

    Vietmart Joint Stock Company · Contract

    Marketing Consultant: Vietmart Joint Stock Company
    • Involving in business strategic planning process
    • Setting Marketing strategy
    • Supervise marketing, media relations, public relations activities.
    • Supervise marketing, media relations, public relations activities.
    • Other duties as requested by the Executive Director

    01/2010 - 12/2012
  • Project Manager

    French Vietnamese School of Management (CFVG)

    12/2004 - 12/2007
  • Tư vấn Marketing và Thương hiệu

    Rubika.info

  • Co-Founder Kafela Coffee

    Kafela.vn

Quá trình học tập

  • University of Paris I: Panthéon-Sorbonne

    PhD, Marketing

    09/2015 - 03/2020
  • University of Lille 1 Sciences and Technology

    Master's Degree, Research in Marketing

    2013 - 2015

  • Solvay Brussels School of Economics and Management

    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

    2007 - 2010

  • Foreign Trade University (FTU)

    Bachelor's Degree, Business English

    2000 - 2004

Kỹ năng & chứng chỉ

Kỹ năng

Management
Business Strategy
Strategic Planning
Management Consulting
Marketing Strategy
Negotiation
Project Management
Teamwork
Market Research
Event Management
Marketing
Business Planning
Team Leadership
Team Management
Team Building
Brand Management

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