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Dao Chi Doan

Brand Manager tại Be Group

3 mentee
3 h
5.0/5
52

Chương trình mentoring của Dao Chi Doan

Giới thiệu bản thân

Your partners and customers have multiple choices out there, as a brand management person, you have to do everything to growth your brand love.

Kinh nghiệm làm việc

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    Brand Manager

    Be Group

    06/2021 - Hiện tại
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    Brand & Coms Lead - Loyalty Project

    One Mount

    * Oct 2019 - Jun 2021: Brand & Coms Lead - Loyalty Project
    - Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction via domains (Fintech, New retail, Loyalty, Online2Offline, Financial Service)
    - Work closely with other stakeholders internal and external to manage brand campaigns on social and media channels (PR online & Facebook, Instagram Zalo OA, Tiktok, Youtube, Linked-in, community).
    - Directly create various content type: Facebook post, PR Article, Website Article, Radio Ads, Voice-off, App Push, Email Marketing, Video Script, Viral Clip Brief,...
    - Social Media & Content: Responsible for managing and developing social media channels: Planning and strategy for content, PR, creative and guideline for brand. Fanpage ~700K followers, Organic reach ~7K/post.
    - Communication: Join and propose some key branding campaigns, like: Super App, VinID Gift Card, Ra Mat Me Chong, Online Shopping, VinID Birthday, Scan&Go, Vinshop - Tech grocery,...
    - Branding: apply Brand Key Model for VinID and adjust to meet OKRs.
    - Community: collab with Digital team to build up, maintain and develop wide range types of group: Facebook group (Seller/ Deal Seeker), Zalo Group (Seller).

    * Apr 2019 - Oct 2019: Creative Specialist
    - Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction via domains (Fintech, New retail, Loyalty, Online2Offline, Financial Service)
    - Work closely with other stakeholders internal and external to manage brand campaigns on social and media channels (PR online & Facebook, Instagram Zalo OA, Tiktok, Youtube, Linked-in, community).
    - Directly create various content type: Facebook post, PR Article, Website Article, Radio Ads, Voice-off, App Push, Email Marketing, Video Script, Viral Clip Brief,...

    04/2019 - 06/2021
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    Marketing Leader

    Akulaku

    Akulaku is the installment shopping application which active in 5 countries such as Indonesia, Philippine, Malaysia, India and Vietnam.
    As a marketing manager who need to expand brand name and raise GMV for this platforms via traditional and digital marketing term.
    - activation for target customer: Student and factory worker. 10% student in particular university register for incentive gift, then converted to credit applied credit 50%, 30-40% was approved.
    - OOH advertising is really work for this kind of service. Placing over 50 POSM on 25 dormitories and campus university in HCMC.
    - Building volunteer policy: over 100 volunteers (contribute 15% growth rate in acquiring user)

    Digital content:
    - Content direction on fanpage and instagram
    - collaborating with Retail and Merchant team to optimize campaign or event effectively
    - working with agency for optimizing ad: display ad, Facebook ads,...
    - Working with creative idea and balance it with Brand target.

    01/2018 - 03/2019
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    Copywriter

    Ogilvy Vietnam

    -Strategic planing:
    + Get brief from account/client
    + Research all about information (context, objective, consumer insight, proposition)
    + Propose idea, message, execution plan
    + Pitch and present plan
    + Go details with team to execute jobs

    -Creative:
    from the strategic, make the creative brief and executive with designer and copywriter
    + Propose concept/idea for plan
    + Propose messages, viral clip, TVC, Key Visual, story board for campaigns
    + Shoot following and make sure it go well as plan set with client

    11/2017 - 11/2018
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    Loship

    Marketing Specialist

    Lozi is one of 5 the best startup of 2016 in Vietnam. It is an initial food platform where millennials and centennials (Born after 1980) review and look for street food on there. After 2 years operating, Lozi change to 2nd selling application (like mecari, letgo, craigslist,...) and reach #1 by install app users by 2017. As a growth hacker at Lozi, I reported directly all plan from CEO and optimize it to reach the best performance.

    -Buiding and connecting communities with the brand (Fashion, Sneaker, Kpop, Pet Lover, Bookaholic, Otaku) via Marketing campaign online and event offline for 2 years.
    -Managing and Executing marketing campaign
    - Dealing and building idea with KOLs and production house to make promotion videos: increase more than 1 Million install app, cut down CPI 3 times.
    - Planning and executing 9 events with budget up to 50,000 USD: workshop (For business-owner), community offline event (Food-lover, fashion,..)

    08/2015 - 10/2017

Quá trình học tập

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    Saigon University

    Bachelor’s Degree, Business Administration and Management, General

    09/2011 - 09/2015

Tên giải thưởng

  • Raising Star

    Issued by One Mount Group

    01/2020
  • Top 1% student of the year (Sinh vien 5 tot)

    Associated with Saigon University

    05/2014
  • Employee of the year

    Issued by Loship CEO

Kỹ năng & chứng chỉ

Public Speaking

Creative Writing

Public Relations

Certificate of completion - Subtainable Branding

IELTS

Thứ 5, 21-07-2022

Anh Đoàn sharing rất nhiệt tình và insightful với mình luôn, mình thắc mắc gì từ những cái nhỏ anh đều chia sẻ và còn tạo cho mình cảm giác rất thoải mái nữa. Thank you anh rất nhiều ạ <3

Đánh giá từ Mentee

Phạm Hương Mai
Senior Marketing Executive tại AIESEC

Thứ 2, 18-07-2022

I wish you will have a chance talking to him. He is calm, insightful and such a great advisor, with a strong background in Branding & Communication. He By approaching the "mentoring session" like a small talk, I have learned a lot, not only valuable industry insights but also from his diverse experience. Thank you Doan, for sharing with me.

Đánh giá từ Mentee

Minh Ha Nguyen
International Communication tại Học Viện Ngoại giao

Chủ nhật, 10-07-2022

Anh Đoàn chia sẻ vô cùng nhiệt tình, từ những vấn đề vô cùng học thuật cho tới những câu chuyện đời thường. Anh đã cho mình hiểu 1 workload và công việc hàng ngày của 1 Brand Manager thú vị tới như thế nào, để mình có thêm nhiều động lực theo đuổi ngành Marketing này. Buổi nói chuyện mình book 1h mà lố tới gần 2h luôn. Cảm ơn anh rất nhiều ạ!

Đánh giá từ Mentee

Lại Tuấn Khang
Strategic Planner tại Dentsu McGarryBowen

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