CHANNEL MARCOM & PRODUCTIVITY

AIA VIETNAM

* Operation Management:
- Lead and manage the end-to-end propositions development process, which includes the coordination of functional departments in implementing marketing strategies and plans for product promotion and pricing policy.
- Partner with parties in developing UI/UX for new products (i- lead, i-plan, UL4, H100), social media vendors (Facebook, Zalo), ensuring digital objectives are met and integrated with overall marketing strategy.
- Collaborate with internal and external stakeholders to ensure timeline, budget, execution of marketing strategies - Develop and monitor channel opportunities and partnerships to maximise revenue in supporting Exchange & Nest MDRT Club, Existing customer campaign, LA campaign, Vitality Vietnam
*Marketing
- Liaise with relating departments to establish requirements for marketing campaigns and manage programs.
- Drive diversification and optimization across all digital media channels to optimize ROI, track performance channels to maximize marketing budget, and analyze sale metrics to identify cause and effect relationships.

MARKETING MANAGER

Van Loan Company

- Develop brand strategy, consult for the new campaign - - Coordinate and handle team members to write and provide translation service of press releases, speeches, and interviews. Provide a PR angle, and write PR articles. - - Maintain the relationship with media and reporters in advance
- Manage PR agencies for PR campaigns, with Digital agencies for LCD and Frame campaigns to ensure that the campaign is on a timely basis
- Develop the digital marketing strategy to drive lead generation
- Manage a content/editorial calendar for website, social & email marketing
- Matter brand experience across all templates, marketing material, brand guidelines & external & internal communication

ASSISTANT BRAND MANAGER

Ferrero Company

- Build-up & in charge of end-to-end product development, from ideas, development, rollout, and operation
- Assist Marketing Manager in the full product development cycle, including research insight, segment analysis, define key selling points, marketing development and promotion campaign to plan and execute customer journey
- Following brand performance to make sure both parties have long- term relationships & keep the highest retention for partnerships
- Manage UI/UX designer to ensure the best customer experience (website, application)
- Collaborate with internal and external stakeholders to ensure the successful execution of launching the e-commerce channel

DIGITAL AND PR COMMUNICATION MANAGER

Havas Company

- Duties include leading digital marketing projects, strategizing and running lead generation, and managing and optimizing for Samsung, Zespri, and Porsche across all online channels. (Porsche • Being a Senior key account manager for managed accounts that are top brands from global & local businesses of FMCG (Samsung, Zespri, Porche, Loreal …)
- Conducting co-marketing plans to promote brands' visibility & push sales performance on digital channels - - - Manage social media channels and influencers' engagement to boost the brand identity
- Collaborating with stakeholders including the marketing team, commercial team, brand team to deliver the best result for the campaign
- Partner with online marketing channels (Facebook ads, social media, CRM pushes), design team, production… to drive aspects of campaign planning channel optimization to deliver the best result for activities
- Duties include leading digital marketing projects, strategizing and running lead generation, and managing and optimizing for Samsung, Zespri, and Porsche across all online channels. (Porsche Cayenne - PR & Digital Campaign 2017)

COMMUNICATION PROJECTS SPECIALIST

Leo Burnett

* Social media management
- Manage all social media channels and create a social always-on strategy for social platforms in line with the brand guidelines.
- Manage the development of outstanding, engaging content to enhance and transform brand presence on Social while managing the risk for online communities. The ongoing content update and maintenance to ensure its effectiveness and freshness.
- Develop integrated campaign plans that include activations across many formats and channels (video, interactive, social)
* Marketing Analysis
- Analyze and develop digital and communication strategies based on researching digital trends. Worked with team members to support clients' marketing campaigns (Galaxy S7 and Note 8 launching)
- Responsible for brand management and creating engaging content for digital channels.
- Develop metrics to measure to evaluate the effectiveness of budget, timelines, and strategies.

OPERATIONS SPECIALIST

TIMO power by Vinacapital

- Collaborate with the marketing team, and product team to release the Timo app.
- Develop and maintain a call centre system. Edit communication scenarios for approaching customers across all online channels, such as website, email, Facebook, and even telesales. In the first three months, increased by 80% of users download the app
- Evaluate product quality and project success

SALES OPERATIONS SPECIALIST

SCB bank

PERSONAL FINANCIAL CONSULTANT

ACB bank