Growth Marketing Manager

Finblox

Finblox is a crypto company where users can earn, trade, and game with their crypto assets. Finblox is based in Hong Kong and Singapore.

- Plan growth marketing strategies, and execute, and optimize them
- In charge of tracking the campaign metrics and conversions
- In charge of growth in the Vietnamese market: Responsible for all Vietnamese user acquisition and communications, PR...
- In charge of community engagement and growth on the social channels
- Help with KOL outreach/management and give ideas for new campaigns
- Business/partnership developer, helping break into new regions/communities
- Provide product feedback, and work on UI copy.

Marketing Manager

ICOJob

ICOJob is part of ICO Group, a company operating multiple businesses in education and human resources.

- Built-up and managed a team of 30 marketing and sales staff
- Built-up processes for sales and marketing
- Hired and trained new team members
- Responsible for the company's marketing strategy
- Did market research to find the best online marketing channels
- Managed marketing campaign operations on Facebook and Google
- Built communities and promoted our brand through social media and offline events
- Reached out to and maintained relationships with partners
- Product manager for creating a new CRM system and a website
- Helped other companies in the group with their marketing strategies

Project Marketing Specialist - Edumall Vietnam (Ecommerce)

Topica Edtech Group

Part of a core team to build up the marketing center of Edumall Vietnam (a major product of Topica - one of the biggest EdTech companies in South East Asia)
- Was trained in marketing, especially online marketing channels (Facebook, Google, Zalo)
- Was trained on how to build products and bring them to market
- Eventually generated 1/3 revenue of the team of 6

Project Specialist - Topica Native Thailand

Topica Edtech Group

Responsible for optimising processes to promote revenue of Topica Native (an e-learning product) in Thailand.
- Came up with processes and incentive mechanisms to promote sales
- After 3 months, sales revenue of the product increased by 25%

Sales Team Lead - Edumall Vietnam (Ecommerce)

Topica Edtech Group

Led a team of 10-15 people in the sales department
- Responsible for meeting revenue targets for the team
- Recruiting and training team members
- In charge of a project which outsourced 50% of the workload of the sale department. Found and negotiated with all partners to discuss the terms for our cooperation. After that, managed and monitored the partners' performance

Customer Service Team Lead - Edumall Vietnam (Ecommerce)

Topica Edtech Group

Led a team of 15-20 people in the customer service department
- Built up processes for handling difficult customer issues and taking care of customers pre and post sales
- Product Manager for a redesign of the CRM system