Hao Nguyen

Brand & Product Manager | Ice Cream (Cornetto & Wall's) tại Unilever Vietnam

Theo dõi

Hồ sơ
Đánh giá

Chương trình mentoring của Hao Nguyen

Giới thiệu bản thân

5 years + working in Brand Management at Unilever has equipped me with practical knowledge and verifiable experience in project management, crafting brand propositions, launching innovations, and in-market deployment to drive brand growth and brand engagement.

Colleagues describe me as a fast-learning, driven, and adaptive person who can be relied on to offer creative solutions to time-sensitive and long-stretching challenges.

Leveraging my professional skills to help Vietnamese social startups is also a passion that has given me great joy. Thus I'd be ver happy to share my experience with Impact Startups/ Projects in need of Marketing skills.

Kinh nghiệm làm việc

Brand & Product Manager | Ice Cream (Cornetto & Wall's)

Unilever Vietnam

1/ Delivering happiness in the form of cone, stick, tub, cup and more!
2/ Digital commerce champion
3/ Product Innovation, Brand Agenda, and In-market Deployment (Digital communication, MT, DT, CVS, Minimart)
4/ Sales & Operation planning Champion | Budget management

12/2021 - Hiện tại
Assistant Brand Manager | Knorr

Unilever Vietnam

- Leading portfolio transformation for Knorr Vietnam by designing full funnel innovation: I&O analysis; defining brand positioning and market entry strategies; developing product concepts; managing P&L structure and establishing cross functional teams to move products from the idea stage to market deployment
- Led and successfully launched Knorr chili sauce – a 100% end-to-end local innovation as Unilever Vietnam’s first entry into the liquid seasoning market.
- Masterbrand route-to-market champion: leading consumer promotions, trade support, in-store solutions
- Led Knorr core Tet 2021 promotion
- Launching Knorr's purpose campaign

11/2019 - 11/2021
Marketing Executive | Knorr

Unilever Vietnam

- Successfully fast tracked the launch of Knorr Natural by 5 months, which was the first all-natural bouillon for Unilever in SEAA
- Led Meal Maker segment – Relaunched core SKUs with new formulation

11/2018 - 10/2019
Personal Assistant to Director

Hoffman Iron and Steel, LLC

• Assist in operational execution and strategic set-up for the export company
• Grow 3 existing clients, develop new sales accounts in North and Central Vietnam as well as follow up after sales service.
• Manage partnerships with Wells Fargo Bank USA, suppliers and agencies.
• Do market research in steel industry such as competitor intelligence, market price changes.

07/2017 - 03/2018
Marketing Intern

Unilever Vietnam

Brand Building team - Homecare - Frabric Cleansing- OMO
• Support implementation and report of brand communication on variable channels: Packaging, In-store POSM, In-market activation, OOH, Social and Digital, TVC, etc.
• Support internal communication: company newsletter, photo booth, company decoration on special occasions.
• Champion of Consumer Promotion, Gift management, Competitor Intelligence and Brand market Share report.
• Consumer connection to build consumer and retailer understanding: Regular trade visits in MT and TT channels, Focus Group Discussion lead and consumer visits in North and Mekong Delta.

08/2016 - 02/2017
Unilever Student Ambassador

Unilever Vietnam

• Worked closely with HR and Marketing Department to enhance employer brand on digital channels and offline events.
• Successfully managed a team of 11 members to do the marketing for “Water Summer” idea pitch contest, increasing the number of submissions by 25%.
• Counselled students on career path and lives at Unilever Vietnam through regular campus talks and job fairs.
• Delivered insights in the labor market by identifying recruitment trends and giving recommendations to the employer in monthly market intelligence reports

01/2015 - 01/2016

Quá trình học tập

Foreign Trade University

Bachelor's degree, International Finance

Grade: 3.74/4Grade: 3.74/4
Activities and societies: Vietnamese Union of Students, Event-organizing Committee
Law Student Challenge, Challenge Your Mind debating contestActivities and societies: Vietnamese Union of Students, Event-organizing Committee Law Student Challenge, Challenge Your Mind debating contest
Banking and Finance

01/2013 - 01/2018
The University of KansasThe University of Kansas

Global Exchange Student, American Studies, Leadership & ManagementG

Grade: 3.93/4

Hoạt động ngoại khóa

Just Food of Douglas County, KS

Cupboard operator

I volunteered to collect surplus food from the campus cafeteria and nearby restaurants to distribute to the town homeless.

02/2016 - Hiện tại
Seed Planter

Community Building Manager

Seed Planter specializes in training programs, community events, and mentoring networks for early-stage impact enterprises. I set up and led a team of 6 members to organize virtual and on-site events for startup founders and CEOs; field trips for people interested in social entrepreneurship; and created learning content for a Facebook group of 5,000 members

07/2020 - 07/2021
Startup Grind

Marketing Specialist

Developed program concept and launched “Founders’ stories” series, featuring prominent startup founders and CEOs in Vietnam in virtual interview format to share their learnings to aspirational startup founders.

06/2020 - 03/2021
JCI (Junior Chamber International)

Marketing Lead

I set up and led a social media content team of 3 volunteers, and later stepped up to the sponsorship management team to source used computers to donate to underprivileged children in rural Vietnam.

12/2019 - 12/2020
The World Expo at The University of Kansas

Booth organizer

04/2016 - 05/2016

Tên giải thưởng

Vietnam representative at Youth Lead Exchange Program 2017

1. Participate in social, digital media and leadership workshops
2. Promote education on various dimensions: political security, social and cultural perspectives
3. Networking with ASEAN students
4. Teamwork and group presentations

07/2017
Amcham Scholarship Winner

Issued by American Chamber of Commerce HCMC Chapter

12/2015
2nd RUNNER-UP - "THE PIONEERS" ENGLISH ELOQUENCE CONTEST

Issued by University of Economics and Law

10/2015
2nd RUNNER-UP - "THE PIONEERS" ENGLISH ELOQUENCE CONTEST

Issued by University of Economics and Law

10/2015
The most effective WATER HERO - "Water Summer" Idea Pitching Contest 2015

Issued by Comfort Brand Team, Unilever Vietnam · Aug 2015

08/2015
1st RUNNER-UP - PITCH CONTEST

The Pitch Contest is organized by the American Center, under the supervision of US Consulate HCMC in celebration of the 20th Anniversary of normalization of Diplomatic relations of Vietnam and the US. The topics focus on changes in Vietnam's society in terms of economy, culture, education, and technology. after 20 years of bilateral relations with the US.
- Preliminary Round: Essay submission
- Semi-final Pitch Round: Develop the 20 shortlisted essays into 3-minute presentations.
- Finale: Elaborate on the previous presentation. Q&A session takes place after each presentation

08/2015
GLOBAL UGRAD SCHOLARSHIP

Issued by The U.S Department of State, Bureau of Educational and Cultural Affairs, administered by Worldlearning · Jun 2015

06/2015
Student of the year - Student of 5 Merits (Sinh vien 5 tot)

Issued by Foreign Trade University · Jan 2015

01/2015
Challenge Your Mind Debating Contest 2014 - 1st RUNNER-UP

Issued by Foreign Trade University; International Commerce Consultancy Chamber (ICCC) · Dec 2014

12/2014
Law Student Challenge 2013 - WINNER

Issued by Foreign Trade University · Dec 2013

12/2013