Hao Nguyen

Brand & Product Manager | Ice Cream (Cornetto & Wall's) tại Unilever Vietnam


Chương trình mentoring của Hao Nguyen

Giới thiệu bản thân

5 years + working in Brand Management at Unilever has equipped me with practical knowledge and verifiable experience in project management, crafting brand propositions, launching innovations, and in-market deployment to drive brand growth and brand engagement.

Colleagues describe me as a fast-learning, driven, and adaptive person who can be relied on to offer creative solutions to time-sensitive and long-stretching challenges.

Leveraging my professional skills to help Vietnamese social startups is also a passion that has given me great joy. Thus I'd be ver happy to share my experience with Impact Startups/ Projects in need of Marketing skills.

Kinh nghiệm làm việc

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    Brand & Product Manager | Ice Cream (Cornetto & Wall's)

    Unilever Vietnam

    1/ Delivering happiness in the form of cone, stick, tub, cup and more!
    2/ Digital commerce champion
    3/ Product Innovation, Brand Agenda, and In-market Deployment (Digital communication, MT, DT, CVS, Minimart)
    4/ Sales & Operation planning Champion | Budget management

    12/2021 - Hiện tại
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    Assistant Brand Manager | Knorr

    Unilever Vietnam

    - Leading portfolio transformation for Knorr Vietnam by designing full funnel innovation: I&O analysis; defining brand positioning and market entry strategies; developing product concepts; managing P&L structure and establishing cross functional teams to move products from the idea stage to market deployment
    - Led and successfully launched Knorr chili sauce – a 100% end-to-end local innovation as Unilever Vietnam’s first entry into the liquid seasoning market.
    - Masterbrand route-to-market champion: leading consumer promotions, trade support, in-store solutions
    - Led Knorr core Tet 2021 promotion
    - Launching Knorr's purpose campaign

    11/2019 - 11/2021
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    Marketing Executive | Knorr

    Unilever Vietnam

    - Successfully fast tracked the launch of Knorr Natural by 5 months, which was the first all-natural bouillon for Unilever in SEAA
    - Led Meal Maker segment – Relaunched core SKUs with new formulation

    11/2018 - 10/2019
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    Personal Assistant to Director

    Hoffman Iron and Steel, LLC

    • Assist in operational execution and strategic set-up for the export company
    • Grow 3 existing clients, develop new sales accounts in North and Central Vietnam as well as follow up after sales service.
    • Manage partnerships with Wells Fargo Bank USA, suppliers and agencies.
    • Do market research in steel industry such as competitor intelligence, market price changes.

    07/2017 - 03/2018
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    Marketing Intern

    Unilever Vietnam

    Brand Building team - Homecare - Frabric Cleansing- OMO
    • Support implementation and report of brand communication on variable channels: Packaging, In-store POSM, In-market activation, OOH, Social and Digital, TVC, etc.
    • Support internal communication: company newsletter, photo booth, company decoration on special occasions.
    • Champion of Consumer Promotion, Gift management, Competitor Intelligence and Brand market Share report.
    • Consumer connection to build consumer and retailer understanding: Regular trade visits in MT and TT channels, Focus Group Discussion lead and consumer visits in North and Mekong Delta.

    08/2016 - 02/2017
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    Unilever Student Ambassador

    Unilever Vietnam

    • Worked closely with HR and Marketing Department to enhance employer brand on digital channels and offline events.
    • Successfully managed a team of 11 members to do the marketing for “Water Summer” idea pitch contest, increasing the number of submissions by 25%.
    • Counselled students on career path and lives at Unilever Vietnam through regular campus talks and job fairs.
    • Delivered insights in the labor market by identifying recruitment trends and giving recommendations to the employer in monthly market intelligence reports

    01/2015 - 01/2016

Quá trình học tập

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    Foreign Trade University

    Bachelor's degree, International Finance

    Grade: 3.74/4Grade: 3.74/4
    Activities and societies: Vietnamese Union of Students, Event-organizing Committee
    Law Student Challenge, Challenge Your Mind debating contestActivities and societies: Vietnamese Union of Students, Event-organizing Committee Law Student Challenge, Challenge Your Mind debating contest
    Banking and Finance

    01/2013 - 01/2018
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    The University of KansasThe University of Kansas

    Global Exchange Student, American Studies, Leadership & ManagementG

    Grade: 3.93/4

Hoạt động ngoại khóa

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    Just Food of Douglas County, KS

    Cupboard operator

    I volunteered to collect surplus food from the campus cafeteria and nearby restaurants to distribute to the town homeless.

    02/2016 - Hiện tại
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    Seed Planter

    Community Building Manager

    Seed Planter specializes in training programs, community events, and mentoring networks for early-stage impact enterprises. I set up and led a team of 6 members to organize virtual and on-site events for startup founders and CEOs; field trips for people interested in social entrepreneurship; and created learning content for a Facebook group of 5,000 members

    07/2020 - 07/2021
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    Startup Grind

    Marketing Specialist

    Developed program concept and launched “Founders’ stories” series, featuring prominent startup founders and CEOs in Vietnam in virtual interview format to share their learnings to aspirational startup founders.

    06/2020 - 03/2021
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    JCI (Junior Chamber International)

    Marketing Lead

    I set up and led a social media content team of 3 volunteers, and later stepped up to the sponsorship management team to source used computers to donate to underprivileged children in rural Vietnam.

    12/2019 - 12/2020
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    The World Expo at The University of Kansas

    Booth organizer

    04/2016 - 05/2016

Tên giải thưởng

  • Vietnam representative at Youth Lead Exchange Program 2017

    1. Participate in social, digital media and leadership workshops
    2. Promote education on various dimensions: political security, social and cultural perspectives
    3. Networking with ASEAN students
    4. Teamwork and group presentations

  • Amcham Scholarship Winner

    Issued by American Chamber of Commerce HCMC Chapter


    Issued by University of Economics and Law


    Issued by University of Economics and Law

  • The most effective WATER HERO - "Water Summer" Idea Pitching Contest 2015

    Issued by Comfort Brand Team, Unilever Vietnam · Aug 2015


    The Pitch Contest is organized by the American Center, under the supervision of US Consulate HCMC in celebration of the 20th Anniversary of normalization of Diplomatic relations of Vietnam and the US. The topics focus on changes in Vietnam's society in terms of economy, culture, education, and technology. after 20 years of bilateral relations with the US.
    - Preliminary Round: Essay submission
    - Semi-final Pitch Round: Develop the 20 shortlisted essays into 3-minute presentations.
    - Finale: Elaborate on the previous presentation. Q&A session takes place after each presentation


    Issued by The U.S Department of State, Bureau of Educational and Cultural Affairs, administered by Worldlearning · Jun 2015

  • Student of the year - Student of 5 Merits (Sinh vien 5 tot)

    Issued by Foreign Trade University · Jan 2015

  • Challenge Your Mind Debating Contest 2014 - 1st RUNNER-UP

    Issued by Foreign Trade University; International Commerce Consultancy Chamber (ICCC) · Dec 2014

  • Law Student Challenge 2013 - WINNER

    Issued by Foreign Trade University · Dec 2013


Kỹ năng & chứng chỉ

Team Leadership

Project Management

Event Planning

Market Research

Market Strategy

Brand Management


113/120 - Top 5% Globally


760 - Top 1% Globally

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