Giới thiệu bản thân
Ly Ngoc Tram is a responsible mentee, who is enthusiastic about what she does and constantly keen to learn new skills. Being detailed-oriented allows her to persevere through diverse problems and fulfill all of her roles.
She is seeking diverse opportunities to build the skill set of a marketer and a future leader.
Quá trình học tập
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RMIT University
Digital Marketing
07/2019 - 06/2022
Tên giải thưởng
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Top 20 Marketing Arena hold by FTU Creatio Marketing Club x Obagi Medical Vietnam
Obagi with over 30 years of producing transformational skincare products, the challenge is to help Obagi achieve the top-of-mind brand when it comes to BHA and Retinol. With a group of 3 members, we had done:
- Conducted market, customer and brand research to identify job-to-be-done for Obagi
- Designed Integrated marketing and communication plan for the brand
As an active member, I contribute to 'brand and market research' and 'IMC plan activities'06/2022 -
Winning Team - Work Integrated Learning Project RMIT x ZKafe
ZKafe is a company specializing in producing Expresso capsule. The challenge is to identify ZKafe’s potential buyers and propose IMC plan. Our team with 6 members had done:
- Conducted primary research: survey and interview
- Analysed 400+ customer profiles using SPSS and NVivo to generate useful insight
- Developed 'Get a sip, treat yourself' campaign plan based on collected data
As a team member, I was in charge of 'Quantitative analysis', 'Surveys and interview' and 'IMC plan ideation'11/2021 -
Winning Team - Work Integrated Learning Project RMIT x Don Dien Cosmetic
Don Dien is a Vietnamese Handmade Cosmetic brand. Changing the focus from B2B to B2C, the challenge's objective is to help Don Dien raise brand awareness among its retail customers. Our team with 6 members had done:
- Conducted market research & identified target audience insight
- Designed 'Vẹn tròn tựa thiên nhiên' IMC campaign plan
- Provided detailed content plan
As a team member, I was responsible for 'Customer insight', 'Content plan' and "IMC plan ideation'03/2021
Kỹ năng & chứng chỉ
IELTS - 7.5
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