Group Marketing Manager

AU CHAU FASHION & COSMETICS CO., LTD.

- Head of Levi’s, accelerated Owndays brand from No.7 to No. 5 biggest brand in the company within 1 year, championing brand activities in the Vietnam market.
- Develop Style & Sustainability marketing campaign to educate clothing consumption with environmental responsibility, attracting 1,500,000 viewers (121% vs KPI) after 1-month launch.
- Launch New collections, Super Sale, Black Friday promotions on TV, Digital, Social, PR, and Website to achieve KPIs

Senior Marketing Manager

SENDO TECHNOLOGY JSC.

- Head of Brand, Social, and Partnership Marketing team. Accelerate Sendo to the No. 1 e-commerce app on all app store channels. Recruit and develop team members, providing high leadership with a focus on team engagement, coaching, and high-level exposure.
- Develop “Stay Healthy. Stay Home” livestream with the Doctors as a guest speaker to provide health tips on COVID-19. Record 12,000 viewers watching the show at a time.
- Reshape brand proposition as "Smart Shopping App". Manage full life cycle of the marketing campaign from conceptualization to channel deployment

Group Brand Manager

INTERNATIONAL DAIRY PRODUCTS JSC

- Lead innovation launch for Chocoboom & Cafeboom with agencies and cross-functions to successfully penetrate 200 supermarkets and convenience stores nationwide, capturing share of tonic food drink category from Milo & Ovaltine.
- Lead overseas expansion project with 20 SKUs of Nutritional drink launched in the Cambodian market; developing Khmer packaging and Marcom plan.
- Conceive “Sustainable Energy” brand proposition and elaborate it into communication platforms.