Võ Đặng Minh Tuấn


Group Marketing Manager tại AU CHAU FASHION & COSMETICS CO., LTD.


Chương trình mentoring của Võ Đặng Minh Tuấn

Giới thiệu bản thân

✔️ Possess a strong passion for marketing ✔️ Pursue my dream as a respectable marketer ✔️
14+ years high expertise in Brand Building & Brand Development ✔️ Own diverse & profound Marketing background in Fashion Retail, FMCG (Beverage & Dairy), Durable Goods (Automotive & Lubricant), Health Care (Health Food & Supplement) & Home Appliance (Water Purifier).

Kinh nghiệm làm việc

  • Group Marketing Manager


    - Head of Levi’s, accelerated Owndays brand from No.7 to No. 5 biggest brand in the company within 1 year, championing brand activities in the Vietnam market.
    - Develop Style & Sustainability marketing campaign to educate clothing consumption with environmental responsibility, attracting 1,500,000 viewers (121% vs KPI) after 1-month launch.
    - Launch New collections, Super Sale, Black Friday promotions on TV, Digital, Social, PR, and Website to achieve KPIs

    11/2020 - Hiện tại
  • Senior Marketing Manager


    - Head of Brand, Social, and Partnership Marketing team. Accelerate Sendo to the No. 1 e-commerce app on all app store channels. Recruit and develop team members, providing high leadership with a focus on team engagement, coaching, and high-level exposure.
    - Develop “Stay Healthy. Stay Home” livestream with the Doctors as a guest speaker to provide health tips on COVID-19. Record 12,000 viewers watching the show at a time.
    - Reshape brand proposition as "Smart Shopping App". Manage full life cycle of the marketing campaign from conceptualization to channel deployment

    11/2019 - 11/2020
  • Group Brand Manager


    - Lead innovation launch for Chocoboom & Cafeboom with agencies and cross-functions to successfully penetrate 200 supermarkets and convenience stores nationwide, capturing share of tonic food drink category from Milo & Ovaltine.
    - Lead overseas expansion project with 20 SKUs of Nutritional drink launched in the Cambodian market; developing Khmer packaging and Marcom plan.
    - Conceive “Sustainable Energy” brand proposition and elaborate it into communication platforms.

    11/2016 - 11/2018

Quá trình học tập

  • Foreign Trade University

    External Economics

    11/2004 - 11/2008

Tên giải thưởng

  • Silver Award at Vietnam Young Lions

    Achieve Silver Award at Vietnam Young Lions, a highly prestigious competition for under-30-year-old marketers who successfully crafted and defended the Marketing plan for "Stopping Domestic School Violence in Vietnam"


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