North Area Sales Manager

Alliance Beverage Vietnam

- Develope wine and spirit market in terms of both sales and marketing- Conduct sales programs for each occassion, focast the sales volume and partake in executive to
wholesalers and big dealers.
- Provide the strategies for each brand and define the perfect customers portfolio for each channel
- Cross working with international team to create plan for launching thematic campaign and executive at the
managed territories

Marketing and Merchandising Executive

Moet Hennessy Vietnam Ltd – LVMH global

Manage On-trade channel, support Off-trade in Hanoi and expanded provinces, included negotiate the contracts
with outlets, planning then executive, manage sales executive staffs and dealing with variety situations of the
market.
- Planning anual sales plan, budgeting and allocating, defined the business purposes for each channel
segmentation.
- Planning the sales progress and raising budget for each outlet/marketing campaign.
- Work close with outlet’s owner to deliver the target for sales annually.
- Build up media and marketing campaign media channel, events for the distribution network.
- Manage the budget for each outlet and collaborate to run marketing promotions.
- Contribute innitiative for Hennessy Very Special Launching in Vietnam in 2019.
- Evaluate sales executive staff’s performance and train them professionally.

Assistant to Rector

FPT University

Following by scholarship contract compliance, I was recalled by FPT University and it is an honor to work in
leader team and support in strategic projects:
- Planning for overseas campuses marketing campaigns, training programs, logistics, business plan and
recruitment plans
- Leading international website project for FPT educational global team (international.fpt.edu.vn)
- Assistant to leader team to proceed M&A universities in Danang and Hochiminh to be members of FPT
University

Management Trainee to Marketing

Unilever Vietnam

Be chosen among thousands of candidates to be one of 11 qualified trainees for the 2013 Unilever Future
Leader Program. During the program, I took contribution to Lifeboy and Clear brands as an ABM
- Brain storming for big ideas to each campaign, TVC, Poster and branding on specific locations
- Working with agencies to deliver to campaign results as well as the brand image
- Manage budget for media, TVC, activations and promotions
- Ensure the landing message by key visual, TVC and other POSM design

Intern to MACH

Microsoft Marketing & Operation (Singapore and Vietnam)

Intern to MACH
• Engage in 5 marketing campaigns to promote for Windows Phone, Private Cloud and other Microsoft’s
products. Deeply understanding about cloud technologies and installation for a business in Vietnam.
• Create 4 Windows Phone training programs for both internal and external marketing.
• Code an application for Windows Phone to educate Windows Phone customers use Windows Phone better.
The app (I love Windows Phone) was pre-load onto all Windows Phone sold in Vietnam. Achieved the top
application downloaded, the highlight app for the week & top number of downloaded in Jul-Jan 2013
• Direct handling Smoke by Windows Phone campaign in Vietnam, a marketing campaign of how we compare
Windows Phone and competitors. A very first “viral marketing concept” in 2012
• Attend to learning sessions with senior leaders to understand business areas, challenges and future growth
plans