Assistant Marketing Manager

Grab

• Independently in charge of both Consumers & Merchants marketing initiatives under Moca e-wallet on Grab app business and primarily led all 360 go-to-market execution through data analysis, commercial support and integrated marketing communications
• Unlocked & handled new revenue stream from giants financial partners including banks (VCB, TCB, VIB, …) & ZaloPay with dedicated marketing partnership campaigns & platforms
• Worked closely with internal stakeholders like Growth, Ops, Business development, Digital, etc. to monitor sufficient marketing results & data performance daily; then be able to provide back the recommendations based on consumers’ insight
• Managed marketing budget allocation weekly that best suits business objectives across both online and offline channels

VietJet Air

Integrated Marketing Communications Specialist

• Be appointed as Acting Team leader to deal with and resolve tasks and problems which arise (esp. during Covid-19 period)
• Project managed integrated marketing and communication plans for major campaigns & new product development - with clear objectives, critical paths, evaluation, etc. in all marketing communication elements
• Line managed the marketing communication for Vietnam & Japan market
• Coordinated with cross-functions (Sales/ E-commerce/ Revenue management/ Design/ Digital/ etc.) and external stakeholders to ensure activities to be followed-up and executed
• Co-branded with related partners (Hotels/ Resorts, Insurance, etc.) to improve the quality and effectiveness of marketing
• Lead, plan, manage budget & monitor monthly promotion programs

Senior Marketing Executive

Pulse Active

1. Planning:
• In charge of strategic campaign planning for the owned projects: HCMC Marathon & Manulife Danang International Marathon
• In charge of developing and planning Digital & Social Media Strategy to build consumer's awareness and engagement.
• Act as a dedicated planning resource for assigned B2B projects to get more partnerships for our company.

2. Execution:
• Act as a creative thinker to deliver interesting tactics, which aim to create excitement and build a deeper engagement with the target audiences.
• Manage Fan pages (writing content, interacting with the target audience on daily social media channels)
• Deploy digital ads and track their performance daily
• Write Press releases and PR articles to shape the campaign idea and increase more awareness from mass audience.
• Organize Press conference for announcing the event with more than 100 guests including sponsors, partners and journalists
• Handle website content and interface to make it easy-to-read for the audience.
• Work with Design team to design and manage the production of the events and social materials
• Passionate for coaching and helping out junior members & interns, and a genuine wish to elevate team members so that they can produce great work