Nguyen Kim Thanh
Assistant Brand Manager ABM tại Công ty Cổ phần Sữa VitaDairy Việt Nam
5.0/5
Giới thiệu bản thân
A proactive and results-driven Assistant Brand Manager with a solid academic foundation and hands-on experience in FMCG brands.
I love stepping out of my comfort zone, embracing new challenges, and pushing boundaries. I believe that through exploration and continuous learning, I can unlock my full potential and discover hidden opportunities for personal and professional development.
Kinh nghiệm làm việc
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Assistant Brand Manager ABM
Công ty Cổ phần Sữa VitaDairy Việt Nam
- Led the successful execution of the "Mother & Baby Festival 2023" in Ho Chi Minh City and Hanoi, managing Activation plans, Promotion schemes, Trade Show Booth designs, and Communication Activities. This initiative resulted in a 15% increase in Sales during Q4.
- Established strategic partnerships with KidsPlaza and BiboMart to organize Prenatal workshops, Sampling events, Mega Sales, and livestreams, effectively broadening Brand Awareness and engaging with new target audiences, particularly pregnant mothers.
- Spearheaded the "ColosBaby - Immunity Champion Campaign," generating 1,000 testimonial clips and conducting a photo contest that highlighted key brand attributes related to boosting the immune system and reducing diseases. Collaborated with medical professionals to endorse the benefits of Colostrum, thereby strengthening Brand presence, building Brand Trust, and achieving a significant Share of Voice (Top #3) across various channels and interest groups.08/2023 - Hiện tại -
GLOBAL BUSINESS ASSISTANT
Rohto Mentholatum Vietnam
- Led Digital campaign "7 DAYS TO REDUCE ACNE" to elevate Brand image and engage with target consumers, including viral clips, selfie contests, webinars, product reviews (collab with KOLs, dermatologists) to build Brand Trust and developed activation plans to drive more trial and high engagement.
- Leveraged the strong brand affinity of the Acnes 3S line to successfully launch a new set of Acnes Trio products featuring an innovative formula designed for faster and more effective pimple treatment in teenagers.
- Collaborate with Sales and Distribution teams to enhance product availability in key shops, resulting in a 25% increase in distribution points.
- Achieved Sales Value Growth of 18% from 2021 to 2022; became Market Leader in teenager skincare.03/2023 - 08/2023
Quá trình học tập
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University of Finance and Marketing
Master Business Administration
Major: Marketing
GPA: 3.53/4.001/2021 - 04/2024
Thứ 2, 25-03-2024
Thanh rất dễ thương, ham học hỏi và không ngại chia sẻ những vướng mắc cá nhân trong hành trình sự nghiệp. Chúc em thành công trên chặng đường sắp tới. Tự tin lên và luôn giữ tinh thần học hỏi nhé :)
