Nguyễn Ngọc Châu Giang

Senior Marketing Specialist tại Ngân hàng TMCP Hàng Hải

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Lĩnh vực Mentoring

Định hướng nghề nghiệp: MarketingNgân hàng

Giới thiệu bản thân

A Senior Brand Specialist with experience in Marketing and Business Development, specializing in coordination, planning and problem-solving, willingness to challenge in Marketing.

Kinh nghiệm làm việc

  • Senior Marketing Specialist

    Ngân hàng TMCP Hàng Hải

    Business Owner Segmentation and Priority Customer
    - Plan for marketing business: the orientation and planning of MKT campaigns, event programs, media plans and media tools tailored to business goals.
    - Manage implementation and monitor performance measurement of product marketing campaigns/events programs, customer care programs on each channel, evaluate the financial performance of each program.
    - Analyze the needs, behaviors and effective marketing models for MKT campaigns: existing customers and potential customers, thereby proposing new sales marketing programs for individual customers.
    - Organize events and activities to take care of existing customer groups to increase opportunities to cross-sell credit ser- vice products, increase financial efficiency in each customer segment in charge.
    - Coordinate to develop product packages and solutions suitable for target customers.

    08/2020 - Hiện tại
  • Business Development Management Trainee

    Ngân hàng TMCP Hàng Hải

    Segmentation Center – Retail Banking 11/2019 – Present
    - Goals: understood portrait and behavior of Business Owner and how to develop the segmentation.
    - Actions:
    + Analyzed the portfolio to find Business Owner’s needs, pains and gains.
    + Developed a package of solutions which was suitable for portraits and behavior of Business Owner customers
    + Built new business model to develop the Business Owner segmentation
    + Built service model for Priority Customer of Retail Banking
    + Implemented communication plan for new Priority Service.

    11/2019 - 08/2020
  • Sales Management Trainee

    Ngân hàng TMCP Hàng Hải

    Customer Service – Retail Banking
    - Goals: understand the sales process and how to identify target customers, approach and sales
    - Actions:
    + Managed customer funnel: analyzed the portfolio and customer behavior, looked for potential customers and selling opportunities.
    + Contacted customers to sell or up sale suitable products.
    + Leveraged existing customers to find new opportunities

    09/2019 - 11/2019
  • Marketing Management Trainee

    Ngân hàng TMCP Hàng Hải

    Management Trainee
    Branding Department - Marketing & Communication Division

    Took part in MSB Rebranding project:
    + Coordinated communication plan (media/digital/PR ...)
    + Implemented new brand identity in all channels (uniform/document/website/ATM/…)
    + Celebrated internal branding activities to communicate about new business strategies and the new brand of the bank: designed game on the mobile app, sport event, creative posters…
    - Organized activities to strengthen MSB's brand identity
    + Applied and implemented communication plans for International awards: Best Bank, Best User Friendly Mobile Banking…
    + Managed and posted newsletters on MSB’s fan page, website…
    + Made corporate materials: clips, profile
    + Implemented and distributed gift for the customer to 80 branches: Calendar, envelops, notebook, …
    + Organized campaign “Lucky Envelops” for customer on Tet holiday 2019

    08/2018 - 08/2019
  • Business Development Intern


    My responsibility
    - Contacted with potential vendors in F&B industry to promote Meete's marketing packages
    - Negotiated and close deals
    - Followed up contracts and took care of current customers
    - Promoted new ideas for team
    Recognition and kills gained:
    - Achieve monthly reward for good performance.
    - Improve communication skill and problem-solving skill.
    - Observe, learn and catch customers’ taste well.

    12/2016 - 12/2017

Quá trình học tập

  • French Vietnamese School of Management (CFVG)

    Master of Business Administration - MBA

    12/2020 - 12/2022
  • Foreign Trade University

    External Economics

    2017 The title “Student with 5 Great Achivement”

    12/2014 - 12/2018
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    Luong The Vinh High School for the Gifted


    2014 The “3rd Prize” Dong Nai Province Excellent s

    12/2011 - 12/2014

Hoạt động ngoại khóa

  • Member of International Family Studies

    Operation Smile

    - Providing Free surgery for children with cleft palate in Ho Chi Minh City, An Giang City, Buon Ma thot City...
    - Doing research on cleft palate disease
    - Doing survey on family of patient with cleft palate to find out the protection and treatment for this disease

    02/2017 - Hiện tại
  • Vietnam National Union of Students - Foreign Trade University

    Vice President

    My responsibilities:
    - Managing the Executive Board of the Vietnam National Union of Students of the University (17 people)
    - Taking responsibility in Finance and Logistics: Estimating the budget for activities, making dicision to spend money and making payment procedure.

    Recognition and Skills gained:
    - Honored Prize of Vietnam National Union of Students
    - Improve and Strengthen leadership skills.
    - Observe how to negotiate the price, contracts.
    - Keeping track with many projects, programs for students; voluntary campaigns, the activities of 42 classes in the university.

    - 06/2017 - 09/2017:: Vice President of FTU Career Fair 2017
    - 12/2016 - 02/2017: Leader of Spring Voluntary Campaign
    - 01/2016 - 06/2016: Vice President of FTUCharm - Beauty Contest 2016
    - 08/2015 - 12/2015: Leader of Finance - Logistics Department of FTUGames 2015

    03/2015 - 03/2018

Tên giải thưởng

  • Award for Outstanding Staff

    Vietnam Nation Commitee Union of Students


Kỹ năng & chứng chỉ

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