Senior Marketing Specialist

Ngân hàng TMCP Hàng Hải

Business Owner Segmentation and Priority Customer
- Plan for marketing business: the orientation and planning of MKT campaigns, event programs, media plans and media tools tailored to business goals.
- Manage implementation and monitor performance measurement of product marketing campaigns/events programs, customer care programs on each channel, evaluate the financial performance of each program.
- Analyze the needs, behaviors and effective marketing models for MKT campaigns: existing customers and potential customers, thereby proposing new sales marketing programs for individual customers.
- Organize events and activities to take care of existing customer groups to increase opportunities to cross-sell credit ser- vice products, increase financial efficiency in each customer segment in charge.
- Coordinate to develop product packages and solutions suitable for target customers.

Business Development Management Trainee

Ngân hàng TMCP Hàng Hải

Segmentation Center – Retail Banking 11/2019 – Present
- Goals: understood portrait and behavior of Business Owner and how to develop the segmentation.
- Actions:
+ Analyzed the portfolio to find Business Owner’s needs, pains and gains.
+ Developed a package of solutions which was suitable for portraits and behavior of Business Owner customers
+ Built new business model to develop the Business Owner segmentation
+ Built service model for Priority Customer of Retail Banking
+ Implemented communication plan for new Priority Service.

Sales Management Trainee

Ngân hàng TMCP Hàng Hải

Customer Service – Retail Banking
- Goals: understand the sales process and how to identify target customers, approach and sales
- Actions:
+ Managed customer funnel: analyzed the portfolio and customer behavior, looked for potential customers and selling opportunities.
+ Contacted customers to sell or up sale suitable products.
+ Leveraged existing customers to find new opportunities

Marketing Management Trainee

Ngân hàng TMCP Hàng Hải

Management Trainee
Branding Department - Marketing & Communication Division

Took part in MSB Rebranding project:
+ Coordinated communication plan (media/digital/PR ...)
+ Implemented new brand identity in all channels (uniform/document/website/ATM/…)
+ Celebrated internal branding activities to communicate about new business strategies and the new brand of the bank: designed game on the mobile app, sport event, creative posters…
- Organized activities to strengthen MSB's brand identity
+ Applied and implemented communication plans for International awards: Best Bank, Best User Friendly Mobile Banking…
+ Managed and posted newsletters on MSB’s fan page, website…
+ Made corporate materials: clips, profile
+ Implemented and distributed gift for the customer to 80 branches: Calendar, envelops, notebook, …
+ Organized campaign “Lucky Envelops” for customer on Tet holiday 2019

Business Development Intern

Meete.co

My responsibility
- Contacted with potential vendors in F&B industry to promote Meete's marketing packages
- Negotiated and close deals
- Followed up contracts and took care of current customers
- Promoted new ideas for team
Recognition and kills gained:
- Achieve monthly reward for good performance.
- Improve communication skill and problem-solving skill.
- Observe, learn and catch customers’ taste well.