Digital Marketing Manager - Personal Care - Unilever UKI

Unilever UKI

• Building strategic data-driven marketing plans across priority brands (Sure, Lynx and Dove).
• Managing two direct reports, a Measurement Specialist who is responsible for end to end campaign measurement and a digital apprentice who is responsible for executing the personal care data strategy for first party data acquisition and CRM.

Co-founder & Marketing Lead

Bonie Bee & Just Viet

• Co-founded Bonie Bee and Just Viet - Two agriculture product brands with the mission to empower Vietnamese nature-based food products & to put Vietnamese products on the world map.
• Brand activation: Crafted brand identity and product positioning based on customer and competitor analysis, defined pricing, packaging and promotion strategy.
• Product development: Spearheaded ideation and go-to-market strategy for 20+ product launches.
• People: Started as a team of one, then hired and coached four marketing executives on brand management and marketing analysis. The team includes content, product marketing and designer. Accountable for both whole team KPI performance and individual development growth.

Global Digital Assistant Manager – Dove Hair

Unilever Global

• Drove and scaled digital strategy spanning eCommerce, Social, Influencer and Search activities at global level.
• Audited, analysed data and optimised online content to achieve high-impact reach with better cost efficiency.
• Coordinated $1m production with multiple agency partners, Legal, R&D, regional and local teams across Europe, South Asia, Southeast Asia & Latin America to produce TVC, digital assets, ATL and BTL activities for Dove’s Core products.

UFLP Management Trainee - ABM Knorr & CD Assistant Manager Wall's

Unilever Vietnam