Brand Manager

Unilever

Ho Chi Minh City, Vietnam

Regional Assistant Brand Manager - Foods Portfolio Transformation

Unilever

Bangkok Metropolitan Area, Thailand

Shopper Marketing Assistant Manager | Unilever Future Leaders Program (Management Trainee)

Unilever

This role has complemented and strengthened my Marketing knowledge and expertise in terms of Vietnamese dynamic Channels landscape, Shoppers and their Omni-Path to Purchase, through:
- Planning and deploying insight-based holistic Shopper marketing programs in collaboration with Vietnamese Modern Trade Retailers, enabling Unilever brands to win target shoppers in key occasions throughout their Path to Purchase;
- Identifying win-win opportunities for strategic collaboration with Modern Trade Retailers to initiate new effective and efficient ways to reach and serve shoppers;
- Budgeting and investment appraisal for shopper marketing programs;
- Crafting new shopper solutions for new emerging channels.

Assistant Brand Manager - Knorr Vietnam | Unilever Future Leader Programme (Management Trainee)

Unilever

My exponential learning experience that enhanced the capability for Brand Building, Brand Development and Marketing Communications through:
- Spearheading market deployment of Liquid Bouillon in Vietnam, including product education, communication concepts and integrated launching plan across channels;
- Championing Meal Maker platform for Knorr in Vietnam, identifying opportunities for Market Development in terms of product improvement, portfolio development, deployment to markets;
- Leading market launch for new Knorr Meal Maker Fried Chicken;
- Initiating new Digital strategy and Communication architecture to ensure always-on winning presence on key channels & foodies communities, through which enhances brand relevancy and affinity;
- Championing Digital for Knorr Vietnam, including Digital strategy, Brand.com, Search and capability building.

Intern - Risk Advisory

Deloitte

I provided assistance in several Risk Advisory projects for various clients including commercial banks, an oil & gas company, an insurance company. The variety of projects ranges from business process restructuring, Basel II implementation for banks to producing sustainability report.

External Consultant

Starbucks Coffee EMEA B.V.

I worked in a team of 6 consultants with the responsibility to critically evaluate Starbucks' loyalty scheme ('My Starbucks Rewards') in terms of its resonance with the U.K. youth.
The project involved conducting primary research so as to determine the level of customer satisfaction, identify any transaction barriers and registration barriers that undermine the effectiveness of My Starbucks Rewards in attracting and retaining young customers.
We have successfully formulated various innovative recommendations that were highly appreciated by Starbucks' representatives.

Writer

Tamtay.vn

My task involved producing and publishing a number of articles, which contains my individual perspective and approach as well as my own criticism regarding many contemporary issues.

Collaborator

Vietnam Multimedia Corporation - VTC Intercom

Working within a team of 10 people, I was responsible for producing several weekly online radio shows for the music website of the company. My tasks involved:
• Writing script for the shows
• Recording and technically processing the shows

I was also in the position of this project leader for a period of time, where I got to practice a range of management skills including scheduling, communicating, time-management, formal reporting, etc.

Collaborator

Hoa hoc tro Magazine

As a collaborator, I was responsible for producing news articles for the online portal of Hoa Hoc Tro Magazine and one of its monthly special editions. The magazine's main focus surrounds Vietnamese students' interest.
The experience in Hoa Hoc Tro Magazine has given me a valuable chance to gain my very first insight into the working world. I had the chance to learn a lot and practice many interpersonal skills such as communicating, active listening, problem solving, etc.